Perform^[cb] Call Generation Solutions

Successful PPC marketing requires strong communication and trust between marketers, networks, and affiliates. At Perform^[cb], we strive to connect marketers with only the top partners to drive consistent volume of highly qualified inbound and outbound call leads. With the help of our in-house compliance team, marketers can feel at ease knowing their call leads are proactively screened and monitored for quality assurance. If you have experience with our pay per call experts, we encourage you to make your voice heard in mThink’s 2023 Blue Book survey for the Best Pay Per Call Networks!

As your trusted performance marketplace, we are thankful to have been named a 2022 Best PPC Network and proudly ranked #1 in Outcomes Worldwide for seven consecutive years in the Blue Book Survey. Show your love for Perform^[cb] and help us secure our position as the top choice in the call generation industry. Cast your vote now!

What is the mThink Blue Book Survey?

mThink’s Spring Performance & Revenue Blue Book survey provides marketers and affiliate partners with an essential resource: an updated ranking of the top PPC networks in the dynamic outcome-based marketing landscape. Armed with the latest rankings and pay per call industry insights, they can confidently choose the best networks for any brand’s call-generation needs.

Cast Your Vote for Perform^[cb]

Join us in shaping the industry by casting your vote for Perform^[cb], ensuring we maintain our position as the industry leader. Together, let’s make waves and show the world why Perform^[cb] is the go-to choice for PPC excellence.

We deeply appreciate our clients and partners like you, as your trust and collaboration are the driving force behind our success. Without you, we wouldn’t be able to do what we love and continue providing outstanding call-generation solutions.

Click the link below to vote for Perform^[cb] now:

The post Vote Perform^[cb] as Your #1 Pay Per Call Network 2023 appeared first on Perform[cb].

Simplifying Campaign Creation

Our Optimized Campaign Creation automates campaign building, saving our marketers from manual configuration and setting them up for quick success. In today’s fast-paced world, efficiency is key, with 86% of marketers believing automation enhances their productivity. Giving essence to the name ‘outcome-based marketing’, we begin the new launch process by asking marketers to specify the desired outcome for their campaign.

Marketers can choose from:

• Sales / Subscription
  • Choose this outcome when your goal is to generate sales, subscriptions, or deposits (CPS: Cost Per Sale)
• Leads / Form Submissions
  • Choose this outcome when your goal is to generate leads, form submissions, or appointments (CPL: Cost Per Lead)
• App Install / Engagement
  • Choose this outcome when your goal is to generate app installs or engagement (CPI – Cost Per Install) (CPE – Cost Per Engagement)
• Clicks
  • Choose this outcome when your goal is to generate clicks (CPC – Cost Per Click)
• Customer Calls
  • Choose this outcome when your goal is to generate calls (PPC – Pay Per Call)

Our platform then works its magic, customizing all the necessary configurations behind the scenes, ensuring seamless alignment between tracking campaign performance and achieving the desired outcome. Say goodbye to manual setup and hello to effortless optimization.

Streamlined Tracking

Marketers now have the luxury of a simple and customized tracking setup. After marketers have chosen their desired outcome, they will be prompted to select their preferred tracking platform, add the campaign information such as name, description, and vertical, and let Perform^[cb] handle the rest. Our user-friendly interface has integrations with all major tracking platforms, from TUNE and Impact to Adjust and AppsFlyer. From here, we are able to automatically pass tracking information back and forth with the selected platform. The result? Marketers can launch their campaigns with confidence, knowing they’re built on a data-driven foundation. Let us handle the intricacies while you focus on driving scale and maximizing campaign success.

Interested in taking advantage of our simplified campaign setup process? Reach out to one of our customer acquisition experts to become a marketer today.

Reduce Error with Guided Setup

Complete with a guided setup process that ensures marketers have all the necessary information at their disposal, we have organized the steps in a logical and easy-to-follow manner, reducing any potential confusion or errors. With just a few clicks, marketers can quickly configure the settings based on their desired outcome and tracking platform, selecting from pre-filled integration details. This streamlined process saves time, promotes efficiency, and allows marketers to focus on their core objectives. Learn more about this new release here!

Ready to maximize productivity with our streamlined campaign process? Login now!

Tech At Your Fingertips

Perform^[cb]‘s Optimized Campaign Creation is a game-changer for marketers seeking a simplified and efficient process for building and launching campaigns. By customizing configurations based on desired outcomes and providing seamless integration with popular tracking platforms, we empower marketers to achieve their goals effectively and efficiently. 

Ready to elevate your marketing efforts? Login to your account now to get started! Not yet a marketer with us? Get in touch with our customer acquisition experts today to learn how you can begin driving guaranteed outcomes at massive scale.

The post Simplify and Accelerate Campaign Launches with Perform^[cb]‘s Optimized Campaign Creation appeared first on Perform[cb].

Understand the Current State of the Industry

The fear of a potential recession alongside data privacy changes has created quite a stir among app marketers. Assessing the environment, identifying potential obstacles, and developing effective acquisition strategies to overcome them is the surest way to succeed.

Get a better feel of the current state of the app industry with these top statistics:

• Marketers spent more than three times the amount to acquire a customer in 2022 compared to 2013.
• Apps globally spent $80 billion on user acquisition in 2022.
• Over 2,000 apps are released on Google Play every day and over 1,000 are released on Apple’s App Store daily.
• 77% of users who install an app do not use it again after the first month.
• 74% of users in the US are more concerned with their online privacy than they’ve ever been.
• Over 50% of users say they are more likely to share data if they receive something in exchange, like personalized recommendations.

So, how can mobile marketers navigate the current app ecosystem while staying within budget constraints and ensuring privacy-safe traffic? 

First, it’s important to question whether budget restrictions are really the answer. With an outcome-based marketing approach, marketers only pay when they acquire a qualified customer or user. This approach helps to create certainty in an uncertain environment by allowing brands to budget for their exact ad spend, no more or less, before a campaign even begins. This sets strategic marketers apart, enabling them to drive success in any economic climate.

Second, with anticipated user privacy changes on the horizon, a healthy traffic mix is crucial for protecting future marketing efforts. At Perform^[cb], we are committed to diversifying our clients’ media mix with privacy-safe traffic, such as SKAdNetwork. Check out the recording of our recent webinar with Business of Apps to discover how we help our mobile clients scale user acquisition while prioritizing user privacy!

Diversify Your Traffic Channels

As the app stores become saturated, diversifying your media mix is more critical than ever before. By recruiting, onboarding, and optimizing with diverse partners, your mobile app can reach users throughout the funnel, reduce risk, and expand overall revenue.

Explore these trending channels for unique opportunities to effectively reach users throughout the consumer journey:

• Over-The-Top TV (OTT): Stream digital content on various devices for highly targeted campaigns and personalized messages.
• Connected TV (CTV): Utilize devices like Amazon Fire Stick, Apple TV, and Roku to deliver interactive and personalized ad experiences.
• Contextual Display: Target users based on relevant keywords, topics, or themes on web pages.
• App Store Optimization (ASO): Optimize app listings to enhance visibility in app stores.
• Influencer Marketing: Leverage influencers’ audiences and credibility to increase app awareness and drive installs or engagement.

Take your mobile app to the next level with our comprehensive guide – How Three Apps Drive User Acquisition at Scale – featuring expert insights, resources, and success stories from our top mobile marketers, including FanDuel. Download now!

Prepare for the Future

Tightening marketing budgets means organic growth is quickly taking the spotlight, making it that much more vital to identify the “prime” seasons for your app and prepare accordingly. For example, marketers who experience seasonality during the Q4 months should consider running test campaigns in Q3 and using a burst campaign to kick-start the season. This can both boost visibility in the market and attract a high volume of interested users.

To achieve sustainable growth in the face of a potential “post-Covid digital slowdown”, app marketers must adopt a data-driven approach to user acquisition. Strategies to consider include prioritizing channels and audiences with higher retention rates, targeting users likely to engage long-term, paying only for desired results, and optimizing the funnel through personalized messaging and behavioral targeting. By embracing these approaches, app marketers can better prepare for Q4 and drive sustainable user acquisition growth.

Witness these proven strategies in action as we showcase the success stories of our top mobile marketers in our latest guide, How Three Apps Drive User Acquisition at Scale. Download now!

Accelerate Your Growth Today!

Economic uncertainties shouldn’t hinder your mobile app’s ability to acquire users. By staying informed about the current state of the industry, diversifying your traffic channels, and utilizing data-driven approaches to prepare for the future, your app can drive high-quality user acquisition regardless of the circumstances. Don’t let potential roadblocks hold you back – take control of your app with strategic planning and implementation.

Ready to get to work? Discover the strategies and tactics to scale your user acquisition in our expert-led webinar with Business of Apps. Access the recording today!

But why stop there? Take your mobile app to the next level with our comprehensive guide – How Three Apps Drive User Acquisition at Scale – featuring expert insights, resources, and success stories from our top mobile marketers, including FanDuel. Download now!

The post Mastering Strategic Mobile App User Acquisition appeared first on Perform[cb].

Throw Out The Rule Book

If a traditional affiliate program is working for your brand, you may have the attitude of, “if it ain’t broke, don’t fix it.” This is an understandable mindset, but not one you should have if you want to reach new heights and exceed your program’s goals. 

51% of marketers are not fully confident in their current marketing mix. By diversifying your affiliate media mix, you gain the knowledge of what is driving consumers to convert while simultaneously “spreading the wealth” of your ROAS throughout the entire funnel. There are a plethora of new opportunities for growth by testing nontraditional partners, so why not explore?

What are Nontraditional Partnerships?

Let’s break down some examples of top-performing nontraditional partners and the potential they could deliver for your brand:

• Mass Media – Notable online and offline publications and media companies that produce quality content and deliver it to their highly engaged, well-established audiences.
  • Learn how Perform^[cb] partnered with multiple mass media publishes, such as Vogue, Buzzfeed, Rolling Stone, and CNN to help this fashion accessories brand secure over 250 content placements and see a 404% increase in revenue. 
• Search – Bid on branded, trademark plus terms, or non-branded keywords to drive traffic to your website, which can block competitors/unauthorized bidders and generate exposure.
• Email – Create highly customized emails that appear to come from your brand, while reaching influential audiences by leveraging their historical data.
• Card-Linking – Provide customers with targeted offers based on their purchasing history.
  • See how Perform^[cb] tested with Figg, a leading card-linking partner, to help Vitaurhority drive new transaction growth and see a 256% increase in new customer revenue. 
• Retargeting – Show ads to people who’ve visited your website or used your mobile app.
• Influencers/Microinfluencers – Authentically promote your brand to their highly-engaged, large audiences, building brand awareness to loyal consumers in your niche.
  • 59% of brands use influencers as affiliates, and 88% of consumers have been inspired to buy something by an influencer.
  • Learn how Perform^[cb] helped KURU Footwear see a 794% increase in revenue in one year by recruiting micro-influencers in their specific niche.

Testing, Testing, 1, 2, 3 

Now that you know what they are, where do you begin? Well, be prepared to test – a lot. Don’t put all your eggs in one basket. Your brand will miss out on pools of potential customers if you are not regularly testing with new publishers and channels. Onboarding nontraditional partners into your program may require a strategic approach, especially if they have never worked on a CPA basis. Take the time to research new partners and make sure they are a good match for your brand. Do they share a similar voice, audience, and values? How will you benefit each other? The key to growth is developing a diversified affiliate portfolio and being willing to test new, unconventional partners, while also maintaining scale with your current partnerships. 

Keep in mind that not every partner is going to blow your mind and exceed your expectations. But, guess what? If a partnership isn’t working, you are not bound to it for eternity. Figuring out what works best for your brand and creating sustainable and successful partnerships takes time. Working with a trusted agency with years of experience, relationships, and top publishers in every vertical is a fast pass to success in the outcome-based marketing world. Learn how your brand can leverage our established partner marketplace.

Stop Planning and Start Doing

There is so much more potential in the affiliate marketing world than most marketers give it credit for. Think outside the box and don’t be afraid to try new partnerships. Take advantage of the endless opportunities by testing the not-so-traditional affiliates to reach new audiences, access additional revenue streams, and crush your marketing KPIs. Reach out to Perform^[cb]’s team of affiliate management experts to access high-quality partners in every vertical and channel today.

The post Why Nontraditional Affiliate Partners Are The Future of Outcome-Based Marketing appeared first on Perform[cb].

How to Scale User Acquisition in 2023 – Upcoming Webinar!

On May 18th, 2023 at 1 PM EST, Perform^[cb]’s CSO, Matthew Lord, and EVP of Marketers, Lee Aho, will join Business of App’s Director, James Cooper, to discuss how apps across top verticals can strategically scale user acquisition in 2023 amidst potential economic roadblocks. With 30+ years of collective industry experience, Matt and Lee bring a wealth of mobile marketing knowledge and will share how you can develop a winning outcome-based strategy for long-term success. You won’t want to miss it – register today!

What to Expect:

• Quick-win optimization opportunities to remain competitive and maintain efficient ad spend
• Recommended traffic channels to test when diversifying media mix
• How app marketers can prepare to drive sustainable user acquisition growth in Q4
• Three user acquisition success stories with top marketers, including FanDuel

Register now!

The post Learn How to Scale User Acquisition in 2023 appeared first on Perform[cb].

Meet Consumers at Every Stage of the Funnel

Only focusing publisher recruitment on one area of the customer journey, such as awareness, limits the potential of your brand and creates untapped opportunities further down the funnel that your competitors may get their hands on first. For many marketers, solely relying on a few big content publishers isn’t going to cut it anymore.

When working with awareness partners, your brand receives great exposure by attracting new consumers’ interest, however, you may be reaching those who are not ready to commit to a purchase. You must focus on building brand loyalty and a desire for the product or service through engaging, relevant channels by working with consideration partners. Retargeting publishers, such as UpSellit, bring otherwise lost consumers back through email and on-site notifications, providing the information consumers need to weigh their options against competitors and convince them to convert. 

Although conversion partners are often neglected, they are a huge piece of the affiliate channel puzzle. On average, conversion partners deliver nearly 4X the ROAS compared to content or influencer channels. It is the final push marketers must not overlook, as 83% of consumers change their buying habits when presented with a discount code.

Learn how Perform^[cb] helped a popular fashion accessories brand drive a 404% increase in affiliate revenue by recruiting and optimizing with a diversified array of partners.

Reach New Publisher Audiences

If your brand’s affiliate program growth remains stagnant, it may be time to reevaluate your overall portfolio strategy. Focusing too granularly on your desired niche audience may be holding back your brand’s potential exposure. By testing with multiple different types of affiliate channels, you can extend your program to more opportunities, and learn what publishers deliver the strongest customer LTV, all while reaching new consumers and opening up revenue streams. The key to growth is being willing to test new, non-traditional partners, while also maintaining scale with your current partnerships. 

Some examples of top-performing non-traditional partners are:

• Mass Media (i.e. Forbes, Business Insider, Buzzfeed)
• Search
• Cart Abandonment
• Retargeting
• Influencers/Microinfluencers

Learn how your brand can leverage our established partner relationships across all major verticals and channels to help to scale and strengthen your program.

Reduce Economic Risk

Industry and economic changes can significantly alter a brand’s performance at any moment. But, having a diverse publisher portfolio safeguards your affiliate program profitability and prevents one or two affiliates from driving a high proportion of program revenue. For example, let’s say 60% of your program’s success is coming from just one awareness publisher, meanwhile, you’re not testing with any coupon or reward partners. Rather than putting all of your affiliate eggs in one basket and risking your brand’s profit in the channel, spread the wealth across the entire funnel. You could be surprised at the untapped customers that await you in these underutilized partnerships.  

A balanced partnership minimizes this risk and gives brands increased capability to reach consumers at various touchpoints while respecting marketing budgets. Having an agency like Perform^[cb] that is stacked with an in-house compliance team to closely oversee your publishers, enforce your brand’s standards, and ensure you are driving quality traffic, keeps your brand ahead of any potential roadblocks. Reach out to Perform^[cb] today to learn how we can protect and grow your program. 

Figuring Out The Right Mix

By recruiting, onboarding, and optimizing with a diverse array of partners, your brand can reach consumers throughout the funnel, reduce risk, and expand overall revenue. Every brand is different – there is no such thing as one strategy that fits all. So, how do you figure out the best affiliate portfolio your brand needs to reach your marketing goals? It takes careful consideration and planning, and a bit of expertise never hurts.  

That’s where Perform^[cb] comes in to help. Our curated partner marketplace is made up of trusted relationships with some of the biggest publishers in the industry. With over 500 years of collective experience, our team has built success with brands in every vertical, so we surely have the partners your competitors are already harnessing. 

Reach out to Perform^[cb]’s team of outcome-based marketing experts today to develop a custom partnership strategy to achieve your marketing goals.

The post Top 3 Reasons Brands Need a Diversified Affiliate Portfolio appeared first on Perform[cb].

Common myths around coupon and reward partners have led marketers to view them as less attractive, believing the myth that they “steal attribution” from awareness publishers. These partners are assumed to be driving low LTV and AOV, and providing little incrementality or ROAS – but, this could not be further from the truth.

The Truth About Coupon and Reward Partnerships – New Whitepaper!

Perform^[cb] analyzed years of data across top clients to bust common myths around conversion partnerships, and the data is clear: not only do coupon, reward, and toolbar partners provide value, they consistently beat other channels in terms of ROAS and incrementality. Download our latest whitepaper, The Truth About Coupon and Reward Partnerships, to unlock how your brand can begin driving massive customer growth across channels.

What to Expect in this Whitepaper:

• Common myths about coupon and reward partners
• How conversion partners outperform content and influencer channels by ROAS
• Years of Perform^[cb] client data comparing performance across channels and verticals
• The less obvious, but equally as important way conversion partnerships add incremental value
• How coupon and reward partners can lower and optimize marketing spend

Download your copy of The Truth About Coupon and Reward Partnerships whitepaper today!

Ready to expand your affiliate program’s partnerships, or begin testing with trusted conversion partners? Connect with one of Perform^[cb]’s affiliate management experts to unlock your ideal channel mix today.

The post The Truth About Coupon and Reward Partnerships appeared first on Perform[cb].

Big Think Capital was founded in 2017, and built on the core principles of trust and integrity. As an alternative financing industry leader, Big Think Capital unites technology and partnerships to provide small business owners with financial loan programs for expansion, production, day-to-day operations, and debt restructuring. 

Big Think Capital’s profound network of industry relationships has enabled consistent success for their clients, committed to helping small businesses grow not only by providing capital, but expertise, product knowledge, and tailored services. Big Think Capital is dedicated to providing business borrowers with a straightforward and transparent funding platform, offering informational resources to ensure they fully understand their financial options and dealing with borrowers and referrers with the highest standards of business ethics.

Perform^[cb] is excited to launch the Big Think Capital affiliate program. The Agency team plans to focus on awareness and consideration-funnel partnerships with niche content and deal publishers, creating ongoing content monthly to increase Big Think Capital’s organic search traffic. The team plans to develop consistent topics and research keywords to lead prospects.

The Perform^[cb] Agency team is excited to work as an extension of Big Think Capital’s marketing team to align strategy and secure the successful scale of their affiliate program. 

Learn more about the Big Think Capital affiliate program and join now!

The post Perform^[cb] Agency Announces Launch of the Big Think Capital Affiliate Program appeared first on Perform[cb].

With over 10+ years in the affiliate industry, Craig has a great deal of insight when it comes to the evolution of publishers and performance-based partnerships. He has worked inside some of the biggest affiliate programs in the world, building a war chest of best practices he extends to our clients, prospects, and team members. During the in-depth conversation, Craig shares how an established affiliate agency with deep industry relationships is truly an extension of your brand’s marketing team, and the expert hands needed for long-term success. 

The Benefits of Running an Affiliate Program Alongside an Agency:

What to Expect in this Episode:

• How the approach to partnerships has evolved and matured over time
• The benefits of running an affiliate program with an agency versus in-house
• The importance of deepening relationships with publishers
• The evolving performance-based payment models of content-commerce partnerships

Tune into the podcast now!

The post The Benefits of Running an Affiliate Program Alongside an Agency with Craig McGlynn, EVP of Agency appeared first on Perform[cb].

Having in-depth campaign insights and the opportunity for data-driven optimizations is what sets Perform^[cb]’s outcome-based technology apart from the rest, and allows marketers to strategically scale their customer acquisition to new heights. Learn how Perform^[cb]’s seamless user experience and highly anticipated reporting features give marketers the ability to tie their ROAS directly into the technology platform.

Reimagined Marketer User-Experience

Marketers that build their customer acquisition campaigns based on data-driven strategies drive five to eight times as much ROI as those that don’t. In order to uncover such optimizations, marketers must be able to depend on an outcome-based technology platform with the insights and capabilities to deliver. That’s why at Perform^[cb], our Outcome Engine product design and development teams continuously push the boundaries of what is possible within our marketers’ dashboards. 

Within the new interface, marketers can now easily navigate campaign insights, analyze performance data in real-time, and harness countless opportunities for optimization. Rich data, detailed visuals, and granular reporting are just a few of the updates made to help marketers understand where their campaigns sit. With easy-to-use widgets and a detailed step-by-step platform tour, Perform^[cb]‘s award-winning technology platform has quickly grown into the complex vehicle that fuels the company’s Outcome Engine. 

When building this new UI, our innovative Outcome Engine team kept one thing top of mind – according to direct marketer feedback, campaign reporting capabilities were at the top of the list. Let’s get into some of the platform’s latest in-depth reporting features to launch. 

Unmatched Campaign Reporting

We heard marketers loud and clear – campaign reporting is a top priority. This updated marketer interface is more than just a dashboard facelift – say hello to your new favorite reporting suite. Get ready to measure, optimize, and share the success of your campaigns utilizing the latest reporting tools. 

Drill Down Analysis

Drill-down reporting now gives marketers the ability to hone in on specific aggregated metrics based on campaign goals, including day, partner, geo, and more. Having this information more accessible, and digestible, will allow marketers to easily analyze the data that is most important to the campaign at hand, uncovering room for optimizations.

Click & Conversion Granularity

Marketers can now gain deeper, granular information into their traffic insights, right down to the specific click and conversion. This traffic data includes User Agent, Browser, Operating System, and more, giving marketers an additional layer of transparency into campaign performance. 

Dynamic Custom Reports

Ever wish you had the power to create custom reports based on any available data point in your customer acquisition campaigns? Well, now you do. Dynamic custom reports now assist marketers with complex data flexibility, creating the ability to build comparisons across multiple campaigns.

Always-On ROAS

Perform^[cb]’s customer acquisition platform is an always-on ROAS solution aligned with every brand’s KPIs, and we’re eager to see all of the success these new reporting features and interface bring to their campaigns. Whether you’re already familiar with Perform^[cb]’s technology powerhouse, or you’re new to the Outcome Engine fam, we encourage you to check out the capabilities for yourself. 

If you’re a PCB marketer, login to your account now. 

Still considering partnering with the #1 CPA Network Worldwide? Get in touch with an expert now for a peek into the interface. 

The post Fully-Equip Your Outcome-Based Marketing Campaigns with Data-Driven Reporting Capabilities appeared first on Perform[cb].