Perform^[cb] Call Generation Solutions

Successful PPC marketing requires strong communication and trust between marketers, networks, and affiliates. At Perform^[cb], we strive to connect marketers with only the top partners to drive consistent volume of highly qualified inbound and outbound call leads. With the help of our in-house compliance team, marketers can feel at ease knowing their call leads are proactively screened and monitored for quality assurance. If you have experience with our pay per call experts, we encourage you to make your voice heard in mThink’s 2023 Blue Book survey for the Best Pay Per Call Networks!

As your trusted performance marketplace, we are thankful to have been named a 2022 Best PPC Network and proudly ranked #1 in Outcomes Worldwide for seven consecutive years in the Blue Book Survey. Show your love for Perform^[cb] and help us secure our position as the top choice in the call generation industry. Cast your vote now!

What is the mThink Blue Book Survey?

mThink’s Spring Performance & Revenue Blue Book survey provides marketers and affiliate partners with an essential resource: an updated ranking of the top PPC networks in the dynamic outcome-based marketing landscape. Armed with the latest rankings and pay per call industry insights, they can confidently choose the best networks for any brand’s call-generation needs.

Cast Your Vote for Perform^[cb]

Join us in shaping the industry by casting your vote for Perform^[cb], ensuring we maintain our position as the industry leader. Together, let’s make waves and show the world why Perform^[cb] is the go-to choice for PPC excellence.

We deeply appreciate our clients and partners like you, as your trust and collaboration are the driving force behind our success. Without you, we wouldn’t be able to do what we love and continue providing outstanding call-generation solutions.

Click the link below to vote for Perform^[cb] now:

The post Vote Perform^[cb] as Your #1 Pay Per Call Network 2023 appeared first on Perform[cb].

Understand the Current State of the Industry

The fear of a potential recession alongside data privacy changes has created quite a stir among app marketers. Assessing the environment, identifying potential obstacles, and developing effective acquisition strategies to overcome them is the surest way to succeed.

Get a better feel of the current state of the app industry with these top statistics:

• Marketers spent more than three times the amount to acquire a customer in 2022 compared to 2013.
• Apps globally spent $80 billion on user acquisition in 2022.
• Over 2,000 apps are released on Google Play every day and over 1,000 are released on Apple’s App Store daily.
• 77% of users who install an app do not use it again after the first month.
• 74% of users in the US are more concerned with their online privacy than they’ve ever been.
• Over 50% of users say they are more likely to share data if they receive something in exchange, like personalized recommendations.

So, how can mobile marketers navigate the current app ecosystem while staying within budget constraints and ensuring privacy-safe traffic? 

First, it’s important to question whether budget restrictions are really the answer. With an outcome-based marketing approach, marketers only pay when they acquire a qualified customer or user. This approach helps to create certainty in an uncertain environment by allowing brands to budget for their exact ad spend, no more or less, before a campaign even begins. This sets strategic marketers apart, enabling them to drive success in any economic climate.

Second, with anticipated user privacy changes on the horizon, a healthy traffic mix is crucial for protecting future marketing efforts. At Perform^[cb], we are committed to diversifying our clients’ media mix with privacy-safe traffic, such as SKAdNetwork. Check out the recording of our recent webinar with Business of Apps to discover how we help our mobile clients scale user acquisition while prioritizing user privacy!

Diversify Your Traffic Channels

As the app stores become saturated, diversifying your media mix is more critical than ever before. By recruiting, onboarding, and optimizing with diverse partners, your mobile app can reach users throughout the funnel, reduce risk, and expand overall revenue.

Explore these trending channels for unique opportunities to effectively reach users throughout the consumer journey:

• Over-The-Top TV (OTT): Stream digital content on various devices for highly targeted campaigns and personalized messages.
• Connected TV (CTV): Utilize devices like Amazon Fire Stick, Apple TV, and Roku to deliver interactive and personalized ad experiences.
• Contextual Display: Target users based on relevant keywords, topics, or themes on web pages.
• App Store Optimization (ASO): Optimize app listings to enhance visibility in app stores.
• Influencer Marketing: Leverage influencers’ audiences and credibility to increase app awareness and drive installs or engagement.

Take your mobile app to the next level with our comprehensive guide – How Three Apps Drive User Acquisition at Scale – featuring expert insights, resources, and success stories from our top mobile marketers, including FanDuel. Download now!

Prepare for the Future

Tightening marketing budgets means organic growth is quickly taking the spotlight, making it that much more vital to identify the “prime” seasons for your app and prepare accordingly. For example, marketers who experience seasonality during the Q4 months should consider running test campaigns in Q3 and using a burst campaign to kick-start the season. This can both boost visibility in the market and attract a high volume of interested users.

To achieve sustainable growth in the face of a potential “post-Covid digital slowdown”, app marketers must adopt a data-driven approach to user acquisition. Strategies to consider include prioritizing channels and audiences with higher retention rates, targeting users likely to engage long-term, paying only for desired results, and optimizing the funnel through personalized messaging and behavioral targeting. By embracing these approaches, app marketers can better prepare for Q4 and drive sustainable user acquisition growth.

Witness these proven strategies in action as we showcase the success stories of our top mobile marketers in our latest guide, How Three Apps Drive User Acquisition at Scale. Download now!

Accelerate Your Growth Today!

Economic uncertainties shouldn’t hinder your mobile app’s ability to acquire users. By staying informed about the current state of the industry, diversifying your traffic channels, and utilizing data-driven approaches to prepare for the future, your app can drive high-quality user acquisition regardless of the circumstances. Don’t let potential roadblocks hold you back – take control of your app with strategic planning and implementation.

Ready to get to work? Discover the strategies and tactics to scale your user acquisition in our expert-led webinar with Business of Apps. Access the recording today!

But why stop there? Take your mobile app to the next level with our comprehensive guide – How Three Apps Drive User Acquisition at Scale – featuring expert insights, resources, and success stories from our top mobile marketers, including FanDuel. Download now!

The post Mastering Strategic Mobile App User Acquisition appeared first on Perform[cb].

Throw Out The Rule Book

If a traditional affiliate program is working for your brand, you may have the attitude of, “if it ain’t broke, don’t fix it.” This is an understandable mindset, but not one you should have if you want to reach new heights and exceed your program’s goals. 

51% of marketers are not fully confident in their current marketing mix. By diversifying your affiliate media mix, you gain the knowledge of what is driving consumers to convert while simultaneously “spreading the wealth” of your ROAS throughout the entire funnel. There are a plethora of new opportunities for growth by testing nontraditional partners, so why not explore?

What are Nontraditional Partnerships?

Let’s break down some examples of top-performing nontraditional partners and the potential they could deliver for your brand:

• Mass Media – Notable online and offline publications and media companies that produce quality content and deliver it to their highly engaged, well-established audiences.
  • Learn how Perform^[cb] partnered with multiple mass media publishes, such as Vogue, Buzzfeed, Rolling Stone, and CNN to help this fashion accessories brand secure over 250 content placements and see a 404% increase in revenue. 
• Search – Bid on branded, trademark plus terms, or non-branded keywords to drive traffic to your website, which can block competitors/unauthorized bidders and generate exposure.
• Email – Create highly customized emails that appear to come from your brand, while reaching influential audiences by leveraging their historical data.
• Card-Linking – Provide customers with targeted offers based on their purchasing history.
  • See how Perform^[cb] tested with Figg, a leading card-linking partner, to help Vitaurhority drive new transaction growth and see a 256% increase in new customer revenue. 
• Retargeting – Show ads to people who’ve visited your website or used your mobile app.
• Influencers/Microinfluencers – Authentically promote your brand to their highly-engaged, large audiences, building brand awareness to loyal consumers in your niche.
  • 59% of brands use influencers as affiliates, and 88% of consumers have been inspired to buy something by an influencer.
  • Learn how Perform^[cb] helped KURU Footwear see a 794% increase in revenue in one year by recruiting micro-influencers in their specific niche.

Testing, Testing, 1, 2, 3 

Now that you know what they are, where do you begin? Well, be prepared to test – a lot. Don’t put all your eggs in one basket. Your brand will miss out on pools of potential customers if you are not regularly testing with new publishers and channels. Onboarding nontraditional partners into your program may require a strategic approach, especially if they have never worked on a CPA basis. Take the time to research new partners and make sure they are a good match for your brand. Do they share a similar voice, audience, and values? How will you benefit each other? The key to growth is developing a diversified affiliate portfolio and being willing to test new, unconventional partners, while also maintaining scale with your current partnerships. 

Keep in mind that not every partner is going to blow your mind and exceed your expectations. But, guess what? If a partnership isn’t working, you are not bound to it for eternity. Figuring out what works best for your brand and creating sustainable and successful partnerships takes time. Working with a trusted agency with years of experience, relationships, and top publishers in every vertical is a fast pass to success in the outcome-based marketing world. Learn how your brand can leverage our established partner marketplace.

Stop Planning and Start Doing

There is so much more potential in the affiliate marketing world than most marketers give it credit for. Think outside the box and don’t be afraid to try new partnerships. Take advantage of the endless opportunities by testing the not-so-traditional affiliates to reach new audiences, access additional revenue streams, and crush your marketing KPIs. Reach out to Perform^[cb]’s team of affiliate management experts to access high-quality partners in every vertical and channel today.

The post Why Nontraditional Affiliate Partners Are The Future of Outcome-Based Marketing appeared first on Perform[cb].

How to Scale User Acquisition in 2023 – Upcoming Webinar!

On May 18th, 2023 at 1 PM EST, Perform^[cb]’s CSO, Matthew Lord, and EVP of Marketers, Lee Aho, will join Business of App’s Director, James Cooper, to discuss how apps across top verticals can strategically scale user acquisition in 2023 amidst potential economic roadblocks. With 30+ years of collective industry experience, Matt and Lee bring a wealth of mobile marketing knowledge and will share how you can develop a winning outcome-based strategy for long-term success. You won’t want to miss it – register today!

What to Expect:

• Quick-win optimization opportunities to remain competitive and maintain efficient ad spend
• Recommended traffic channels to test when diversifying media mix
• How app marketers can prepare to drive sustainable user acquisition growth in Q4
• Three user acquisition success stories with top marketers, including FanDuel

Register now!

The post Learn How to Scale User Acquisition in 2023 appeared first on Perform[cb].

Common myths around coupon and reward partners have led marketers to view them as less attractive, believing the myth that they “steal attribution” from awareness publishers. These partners are assumed to be driving low LTV and AOV, and providing little incrementality or ROAS – but, this could not be further from the truth.

The Truth About Coupon and Reward Partnerships – New Whitepaper!

Perform^[cb] analyzed years of data across top clients to bust common myths around conversion partnerships, and the data is clear: not only do coupon, reward, and toolbar partners provide value, they consistently beat other channels in terms of ROAS and incrementality. Download our latest whitepaper, The Truth About Coupon and Reward Partnerships, to unlock how your brand can begin driving massive customer growth across channels.

What to Expect in this Whitepaper:

• Common myths about coupon and reward partners
• How conversion partners outperform content and influencer channels by ROAS
• Years of Perform^[cb] client data comparing performance across channels and verticals
• The less obvious, but equally as important way conversion partnerships add incremental value
• How coupon and reward partners can lower and optimize marketing spend

Download your copy of The Truth About Coupon and Reward Partnerships whitepaper today!

Ready to expand your affiliate program’s partnerships, or begin testing with trusted conversion partners? Connect with one of Perform^[cb]’s affiliate management experts to unlock your ideal channel mix today.

The post The Truth About Coupon and Reward Partnerships appeared first on Perform[cb].

With over 10+ years in the affiliate industry, Craig has a great deal of insight when it comes to the evolution of publishers and performance-based partnerships. He has worked inside some of the biggest affiliate programs in the world, building a war chest of best practices he extends to our clients, prospects, and team members. During the in-depth conversation, Craig shares how an established affiliate agency with deep industry relationships is truly an extension of your brand’s marketing team, and the expert hands needed for long-term success. 

The Benefits of Running an Affiliate Program Alongside an Agency:

What to Expect in this Episode:

• How the approach to partnerships has evolved and matured over time
• The benefits of running an affiliate program with an agency versus in-house
• The importance of deepening relationships with publishers
• The evolving performance-based payment models of content-commerce partnerships

Tune into the podcast now!

The post The Benefits of Running an Affiliate Program Alongside an Agency with Craig McGlynn, EVP of Agency appeared first on Perform[cb].

Tracking is About More Than Just Conversions

View Through Attribution (VTA), or Impression tracking, is a metric that shows marketers that an impression led to a conversion. Traditionally, marketers could struggle to understand what ad campaigns actually led to qualified customers due to holes in tracking capabilities. For example, just because someone views your ad, doesn’t necessarily mean they click through to your product or service immediately. Especially valuable across the mobile space, VTA allows marketers to still credit their ads for the awareness and eventual conversions they result in, even if a customer didn’t directly click the initial ad to convert. Perform^[cb]’s proprietary customer acquisition technology is fully-equipped with VTA, allowing marketers to more easily determine which campaigns are producing the most ROI throughout the entirety of their buyer’s customer journey. 

Learning from the Entirety of the Customer Journey

The customer journey extends far past the first point of conversion. Outcome-based marketers need to keep tabs on engagement and purchase activity throughout the customer journey. 72% of consumers are likely to share a product or service with 6 or more people if they have a positive customer experience – before and after their initial conversion. Through Perform^[cb]’s conversion tracking capabilities, marketers are notified once a goal outcome is achieved, such as making a purchase or installing an app. Taking it one step further, Perform^[cb]’s multi-event tracking gives marketers an eagle eye on consumer behaviors and actions after their first conversion, such as purchasing additional products or post-install engagement. With conversion tracking and multi-event tracking, marketers have their hands on all aspects of campaign performance in real-time to make swift optimizations as needed. Interested in learning how our technology platform can support your brand’s outcome-based marketing goals? Get in touch today. 

Custom Domains – How Can They Help You?

Marketers working with Perform^[cb] get the unique advantage of having access to both our Outcome Engine – equipped with a proprietary tracking platform to analyze performance and an expert team to create custom strategies – as well as an extensive in-house partner marketplace. Partners in our marketplace have the ability to safeguard traffic and set up their own custom domains, rather than shared domains used by countless affiliates running various offers that many other traditional CPA networks offer. A custom domain is a unique branded URL that partners will connect to their website’s IP address. By using a custom domain, partners have more freedom to customize the domain based on the brand being advertised, and the traffic being driven. Marketers have more control over the ad’s redirect process, and partners won’t be hindered by traffic sources due to blocking, so there is more opportunity for quality traffic volume. With this additional control, marketers can build credibility and reliability with enhanced brand safety, further paving the way for scale. 

Ready to Harness the Power of Perform^[cb]’s Outcome Engine?

Giving our marketers the ability to accurately track and measure campaign performance is the bread and butter of what our proprietary platform does. These capabilities will only continue to grow as we develop new technologies, exclusively for marketers like you. Want access to these features and more to help you enhance your customer acquisition strategy? Log in to our platform or reach out to one of our experts to get started today. 

The post Three Technology Capabilities to Boost Outcome-Based Campaign Success appeared first on Perform[cb].

Ready to take your partnerships to the next level? Learn what your brand could gain when backed by an affiliate management agency.

Established Partner Relationships

A successful affiliate strategy relies almost entirely on industry relationships. Recruiting and onboarding the right partners to fit your target audience is only the first stepping stone – maintaining and growing those relationships is key. Starting from scratch to build an affiliate program’s publisher base takes a lot of time and effort, and can be fraught with rejections or simply “no-replies” from the big, desirable publishers. Experienced affiliate agencies come to the table with established relationships with these publishers, meaning your brand will have almost instantaneous access. No matter your niche, the best agencies will have relationships with hundreds of high-quality publishers to fit your customer acquisition goals. This can save months and months of time, and mean the difference between a launch that succeeds and one that falls flat. 

With over two decades of expansive industry experience, Perform^[cb] has solid relationships with some of the biggest publishers in the space, contributing to our in-house curated partner marketplace. From awareness to consideration to conversion partners, in all top verticals including finance, health and fitness, or e-commerce, we’ve got it covered. Get in touch now to request a free affiliate program audit and get a sneak peek into the publishers your brand could be introduced to.

Recruitment, Onboarding, Testing, Oh My!

Many intricacies go into recruiting and testing new strategic partners, including publisher vetting, SERP audits, creative and promotion updates, paid placement management, and more. A good affiliate agency should spend ample time understanding your brand’s specific goals and audience to build a targeted recruitment strategy. With a dedicated affiliate management team at your disposal, you’ll have the opportunity to test new partnerships, pricing models, and traffic types that may have seemed impossible in-house.

Many brand marketers don’t realize the colossal amount of consistent communication that must occur with partners when setting up, launching, growing, and maintaining an affiliate program. Recruiting, onboarding, fostering relationships, and learning which creatives and copy work best all require constant collaboration. Not to mention many publishers fill up their content calendars many months in advance, so having conversations early is key to ensuring your brand is being promoted in the top placements. By planning early, marketers can test these placements to ensure partners’ engagement levels are up to par or make any necessary changes. 

At Perform^[cb], we are masters of communication, routinely updating our brands’ partners and staying on top of their content calendars. Our team maintains dedicated outreach and communication, taking care of everything so brands like yours don’t have to – let’s discuss your ROI goals today!

Out-of-the-Box Campaigns

Aside from doing all the heavy lifting for your brand’s partnerships, affiliate agencies also bring ingenious ideas to strengthen and scale further. Through years of learned best practices, these experts know a thing or two about how to optimize and set your brand apart from the competition.

Before making a purchase, the average consumer engages with 3 to 5 pieces of content. Perform^[cb] knows that every stage of the funnel requires a different strategic approach to provoke engagement and resonate with target consumers – just another reason a diversified partner base is more likely to lead to a successful campaign. Our team always recommends taking a full-funnel approach, exploring awareness partnerships with content publishers, incorporating consideration content such as case studies or testimonials, and leading consumers to convert with deal, coupon, and loyalty sites.

Perform^[cb]’s affiliate management team makes out-of-the-box thinking a priority, which has resulted in our clients’ sales growing 3x in the first year on average. 

Team of Industry Experts

There is an abundance of planning, communication, and strategizing necessary to keep your affiliate program profitable. If you’re currently managing in-house and running into bandwidth roadblocks, it’s time to reach out to an experienced agency partner to guide your program’s growth. Your dedicated agency team will guide you every step of the way, through testing new partnerships, pricing models, traffic types, and all of the optimizations in between to maximize your ROI.

Perform^[cb]’s award-winning agency has been leading the affiliate industry since 2002. With over 500+ years of collective industry experience, our team of veterans touch all verticals, allowing us to hand-pick the best publishers to fit and scale your brand. Along with consolidated program management, custom reporting, and program analysis, our in-house compliance team and patented anti-fraud technology enforce your brand standards and keep your program ahead of potential traffic hiccups 24/7. We have the expertise to know what will work for your brand and what won’t.

Learn how this marketer achieved a 286% increase in revenue within the first month after transitioning their previously in-house affiliate program management to Perform^[cb].

Don’t Settle For Anything Less Than The Best

Not every affiliate program should be treated the same, because no two are the same. Your program needs a strategy that is custom-built to achieve your outcome-based marketing goals. Partnering with Perform^[cb]agency is the surest way to become profitable. Our team leverages years of industry experience, huge pools of existing publisher relationships, and learned best practices to build a custom outcome-based strategy just for your brand’s marketing goals. From gaining access to pre-existing partner relationships to onboarding high-quality affiliates, constant communication and brand protection, and securing the best placements, Perform^[cb] agency will take care of every detail. 

Want to see 3x growth and 10x ROAS? Perform^[cb] is the team to make it happen. Reach out to our affiliate management experts today to learn how we can use our “secret sauce” to scale and strengthen your partnerships.

The post How an Affiliate Agency Scales and Strengthens Partnerships  appeared first on Perform[cb].

Affiliate Summit West Key Takeaways

Pay Per Call and Lead Gen Gaining Traction

Pay per call (PPC) advertising continues to be a hot topic of discussion and the major traffic source for social and display. One of our Partner Account Executives, Dane Armstrong, noted that “the interest of pay per call offers is significantly increasing, as many existing and prospective partners were looking for more pay per call offers.” Additionally, Tyler Morrow, Vice President of Sales, found that “clients in the insurance and home services verticals were all about call traffic.” Perform^[cb], named one of the Best Pay Per Call Networks Worldwide by mThink’s Performance & Revenue Blue Book survey, has been leading the PPC charge, delivering countless quality callers with high intent to our marketers’ campaigns. 

Learn how a leading auto insurance marketer saw a 43% increase in conversions and 32,418 new calls with a 13-minute average call duration quarter-over-quarter with Perform^[cb].

The interest in lead generation continues to scale in the insurance vertical. Our team members observed that home services is growing into an emerging market within lead generation, specifically for Facebook traffic. Perform^[cb]’s hyper-targeted lead tier system allows us to provide high-quality leads for our marketers.

Learn how we helped a popular home improvement marketer see a 1,917% increase in leads!

Removing Complexities Around Card Linking Offers and Paid Media

Card-linking offers are growing in popularity, as more marketers than ever are looking into opportunities with these conversion partners. Perform^[cb] Outcome Engine and Agency teams strategize with various card-linking partners to drive new transaction growth for our marketers across all top verticals.

Learn how testing with a leading card-linking partner, Figg, pushed Vitauthority to achieve a 256% increase in new customer revenue through the affiliate channel year-over-year.

Paid media is a tried-and-true way for brands to drive traffic to their website within the affiliate channel. The attraction toward paid media and how it can be worked into marketing budgets without complexities continues to expand. This growing interest comes as no surprise, as the average paid search campaign generates a 200% ROI. Top performing examples of paid media include placements throughout product listicles, gift guides, and publisher reviews. 

Learn how a popular sunglasses brand saw a 210% increase in revenue in just one month after Perform^[cb]’s agency team secured paid media placements with top-performing content publishers.

B2B Marketers Have Entered the Affiliate Chat

While historically viewed as a B2C channel, there is an influx of B2B brands looking to enter the affiliate channel. Executive Vice President and Managing Director of Agency, Craig McGlynn, found that “the influencer category is continuing to take share in the affiliate monetization model.” With this, it’s no surprise that content commerce is also taking over the space in 2023. Backing your affiliate program with a full-funnel strategy with publishers who can reach all points of the consumer journey is crucial to “entering the chat” and owning the conversation in your market. As B2B is one of the fastest-growing segments in affiliate marketing, learn about the tactics necessary for B2B brands to see success within the channel. If you’re ready to put these tactics into action, reach out to our team of outcome-based marketing experts now. 

Deepening Industry Relationships is a Win-Win

The importance of creating and maintaining industry relationships was more apparent this year than ever before. Our Executive Vice President of Partners, Brian Taylor, noted that “from a company perspective, it was nice to have some C-level team members from Perform^[cb] who were able to speak directly with other industry leaders.” He continued that he believes “this really helped boost the overall Engine relationship with some of our top long-term Clients.” As an industry that is built on partnerships, this offered opportunities for us s to get to know our marketers and partners on a personal level and further share how we can make their customer acquisition goals a reality. 

Finally, our team noted that across the board Affiliate Summit West is a great event for deepening partner relationships across various channels. Many of our team members found that it was “well-attended with high energy after the Covid years, and that many large content, review, and editorial sites sent huge teams to the show.” We can’t wait to attend ASE in the Big Apple in July and we’ll see you there.  But no need to wait until then – if you’re a marketer who wants to connect with one of our affiliate experts, just hit us up here. Partners can apply to join here or check out our agency programs here! 

Putting Our Insights Into Action

Our team has already begun applying these takeaways to create continued success for our marketers and partners. Do these highlights align with your goals for 2023? Reach out to our team of outcome-based marketing experts to learn how we can use these insights to scale your customer acquisition strategy today.

The post Perform^[cb]’s Top Highlights from Affiliate Summit West (ASW) 2023 appeared first on Perform[cb].

Through our Outcome Engine, of which the #1 CPA Network is an integral part – we take an omnichannel approach to creating strategic plans tailored to meet our client’s specific marketing goals, having the power to tap into major and emerging digital channels and pull levers that our competitors simply don’t have. With our curated partner marketplace, 24/7 compliance and brand protection, advanced reporting, and proprietary technology platform, we’ve been making outcomes the deliverable – not just the goal – since 2002. 

Read the press release here. 

Looking to slay your customer acquisition? Contact our team of outcome-based marketing experts to develop a strategy that drives new customers at massive scale. Are you a partner looking to grow with the #1 CPA Network Worldwide? Apply to be a Perform^[cb] partner today!

The post Perform^[cb] Named #1 CPA Network Worldwide by mThink for Seventh Year appeared first on Perform[cb].