API · Perform[cb] Connecting Marketers and Partners since 2002. Tue, 18 Apr 2023 06:30:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.2 Automated Google and Microsoft Ads Conversion Data Imports for Affiliate Reporting Success https://www.performcb.com/content-hub/google-microsoft-ads-conversion-tracking-api-blog/ Thu, 28 Jul 2022 18:29:18 +0000 https://www.performcb.com/?p=32798 If you’re a Perform[cb] affiliate, maintain reporting flexibility with our platform’s Google and Microsoft Ads Conversion Tracking API.

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When driving traffic through Google and Microsoft, affiliates have the potential to reach 96% of searchers in the U.S. With this surplus of users comes complex conversion reporting, especially when working across multiple tracking platforms. 

If you’re a Perform[cb] affiliate, learn how our new Google and Microsoft Ads Conversion Tracking API can be the complete reporting solution to delivering event tracking efficiency and maximizing your profits. 

Getting Set Up with Google’s Scheduled Uploads

Are you tired of spending time going back and forth between tracking platforms and Google Ads just to ensure that your conversion data is populating accurately? If you’re an affiliate with Perform[cb], then you’re in luck. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked conversions in Perform[cb]’s technology platform are being seamlessly imported into Google Ads once every 24 hours. Once your conversion data has been uploaded, it may take up to eight hours to populate in Google. 

google ads conversion tracking pixel API

CLIENT SUCCESS: Within the first 30 days of using the Offline Conversion API, our internal media buying team saw an 11% increase in conversion rate on Google and a 6% increase on Bing Ads for a multitude of our top marketers.

Are you currently a Perform[cb] affiliate ready to set up the Google Conversion API? Learn how you can get started today

Getting Set Up with Microsoft Ads Offline Conversions

While Google may lead the search engine pack regarding traffic market share, affiliates like yourself know not to ignore the opportunity that lies within Microsoft’s search network – AKA Bing, Yahoo, and AOL. With our Microsoft Ads Conversion Tracking API, all of the affiliate’s tracked conversions in Perform[cb] can be imported into Microsoft Ads via Scheduled Uploads once every 24 hours. Your conversion data will then be populated in Bing in just eight hours or less. That means Perform[cb] affiliates can now spend more time on untapped optimization opportunities rather than triple-checking their tracked conversion data across various platforms.

microsoft ads conversion tracking pixel API

Check out our support page to learn how you can easily set up your Microsoft Ads Offline Conversion Tracking API today. Not currently running with Perform[cb]? Apply to join the #1 Network and get started using the Microsoft Ads Conversion API. 

Seamlessly Import Accurate Conversion Data

Don’t let managing multiple tracking platforms and conversion data inconsistencies slow down your profitability success. By setting up our Google and Microsoft Ads Conversion Tracking APIs, affiliates will be able to seamlessly import their Perform[cb] conversion data once every 24 hours. This new feature is one of the most recent additions to an already lengthy list of features that our in-house development team builds just for affiliates, and is often based on their direct feedback.

Read about some of our other features:

Don’t forget to install the Perform[cb] Partners mobile app to begin harnessing the power of these features right in the palm of your hands. 

Have a question about these new features? Make sure to reach out to your account manager, or check out the FAQs here.

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Increase Tracking Efficiency and Profitability with Perform[cb] TikTok Conversion API https://www.performcb.com/content-hub/maximize-tracking-efficiency-profitability-performcb-tiktok-conversion-api/ Thu, 16 Jun 2022 13:53:56 +0000 https://www.performcb.com/?p=31997 With Perform[cb]’s new TikTok Conversion API, affiliates can reach a more targeted audience and increase profitability. Learn more!

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Unless you’ve taken a hiatus from social media, you’re likely aware of the popular video app that’s taken the digital marketing world by storm: TikTok. This popular social media platform has quickly become the top-grossing non-gaming app, with consumers spending over $110 million dollars in-app just this last year.

As an affiliate, it can oftentimes be difficult to manage and optimize your traffic across the social media channel as a whole. From cookie-blocking policies to inaccurate traffic data, affiliate partners need maximum visibility into reliable metrics directly within TikTok – that’s where our tech team comes in. If you’re a Perform[cb] affiliate, learn how our new TikTok Conversion API can be the complete solution to delivering event tracking efficiency and maximizing your profits. 

Perform[cb] platform’s Affiliate Partner TikTok Conversion API

What’s better than a clean, reliable, and efficient way to push data back to TikTok? With Perform[cb]’s new TikTok Conversion API, affiliate partners can now set up tracking pixels directly in the platform’s Partner UI to send traffic data back to TikTok. This makes it easier for partners to build better custom audiences faster, which in return, will help to reach a more targeted audience and increase profitability. 

Similar to our Facebook Conversion API and Google’s Scheduled Uploads features, the TikTok Conversion API tracks 2.5x-3x times more events than the standard TikTok pixel. Don’t miss out on hidden traffic data – the TikTok Conversion API is a complete cookie-less solution that maximizes the number of leads you track directly in TikTok. This means that the TikTok Conversion API is not affected by any cookie-blocking policies used by many browsers, such as Safari on iOS, macOS, and Firefox. Are you currently a Perform[cb] affiliate and ready to set up the TikTok Conversion API? Learn how you can get started today

Maximum Visibility Into Reliable, Accurate Traffic Data

Affiliates deserve the best tracking technology and account support – and that’s exactly what we at Perform[cb] aim to deliver. Don’t fall behind due to tracking inconsistencies and hidden traffic data – set up the TikTok Conversion API and be set for success. 

Have a question about this new feature? Make sure to reach out to your account manager, or check out the FAQs here. If you’re not already a Perform[cb] affiliate partner, apply today to begin taking advantage of the TikTok Conversion API feature and more! 

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Perform[cb]’s Partner API Increases Workflow Efficiency For Affiliates  https://www.performcb.com/content-hub/performcb-partner-api-delivers-automated-efficient-affiliate-workflow/ Fri, 15 Apr 2022 17:38:22 +0000 https://www.performcb.com/?p=31267 Learn how Perform[cb]’s Partner API employs advanced campaign automation to create a more efficient workflow for affiliates.

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Any seasoned affiliate partner knows that marketing technology is the backbone that allows their campaigns and optimizations to run smoothly. The affiliate marketing landscape is evolving every day, which is why it’s so important for affiliates to be set up for success with technology that helps to automate their businesses. Regardless of which tracking platform they’re using, Perform[cb]’s affiliate partners have the ability to run their businesses from anywhere by connecting to Perform[cb]‘s Partner API. 

What is the Perform[cb]’s Partner API?

Perform[cb]’s affiliate partners have the freedom to use the platform in three different ways: through the web interface, on our affiliate mobile app, Perform[cb] Partners, or by seamlessly integrating the API into their existing tracking platform. By connecting to the platform’s API, affiliates who utilize their own tracking technology can still access Perform[cb] platform’s robust reporting, documentation, and optimization capabilities. 

Perform[cb] offers two versions of our Partner API based on affiliates needs: JSON and XML. No matter which version affiliates prefer to implement, the data returned via the API is always the same. For example, many of our mobile affiliate partners tend to refresh our API every few minutes to see new offers as soon as they’re available. When an affiliate sees an offer they’d like to run, their preferred tracking platform will automatically start buying traffic for that offer. Additionally, once a partner’s tracking platform is notified that an offer has been paused or reached its budget cap for the day, it will automatically stop buying traffic for that offer. New to Perform[cb] Network? Watch this video to get a behind the scenes look at how our Partner API can create a more efficient workflow for you. 

Automation, Efficiency, Conversions, Oh My!

APIs hold the power to automate a considerable amount of the reporting processes that would otherwise take affiliates hours. With Perform[cb]’s Partner API, affiliates have the ability to:

  • Automate their campaign setups, pauses, and change rates
  • Receive a list of available offers at any moment
  • Turn off media buying if an offer runs out of daily or weekly budget
  • Automatically resume media buying once an offers is allotted new budget

Did you know that Perform[cb] affiliate partners that utilize the Perform[cb] platform API are 5 times as productive as partners that do not? Don’t leave profit on the table due to manual, tedious tasks that could otherwise be automated. 

Continuous Innovation Sets Affiliates Up For Success

Perform[cb] affiliates – have you taken advantage of the latest Perform[cb] API release? The latest update to the Partner API allows partners to automatically pull impressions and click tracking links into affiliates’ preferred tracking platform. This means that affiliates no longer have to wait on impression links to be sent over or spend time pulling them manually from our platform. With the ability to seamlessly conduct impression tracking, partners are able to improve their offer conversion rates.

With the platform’s new documentation capabilities, affiliates can click through here to view an in-depth list of API calls and how to integrate them. This documentation feature was built with usability and efficiency in mind, now giving partners the ability to easily find which API they need, and how to get started integrating the specific API. This API documentation library allows affiliates to access all API endpoints, current versions, and various response examples to easily set up their API calls.

If you’re a Perform[cb] affiliate, learn how you can reap the benefits from this recent Partner API update. 

What’s Next?

Ensuring our affiliate partners have access to top-notch technology is a primary objective for Perform[cb]’s devoted Technology team. By increasing automation and efficiencies within the affiliates’ workflow, expansive ROI is just around the corner. Want to take advantage of our platform’s Partner API? Log in to your account, or apply to be a Perform[cb] affiliate now!

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Perform[cb] Proprietary Platform’s Features: API for More Efficient & Powerful Affiliate Marketing Workflow https://www.performcb.com/content-hub/performleap-affiliate-network-api/ Fri, 05 Mar 2021 15:20:17 +0000 https://www.performcb.com/?p=24414 Affiliate Network Automation With PerformLEAP API With our proprietary platform, affiliate partners can leverage powerful API to automate their campaign setups, pauses, and change rates – producing...

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Affiliate Network Automation With PerformLEAP API

With our proprietary platform, affiliate partners can leverage powerful API to automate their campaign setups, pauses, and change rates – producing a more efficient and powerful affiliate marketing workflow. Watch this video to learn more!

Hey, I’m Peter from the Affiliate Management team at Perform[cb]

Today we are talking about the API feature of our proprietary platform. We want to ensure that our clients who are already working with the tracking platform have easy access to platform’s powerful reporting and documentation.

To accomplish this we created API, which can be seamlessly integrated into our affiliate’s existing tracking platform. With two versions of API available, affiliates can choose between JSON and XML based on their needs. API integration allows affiliates to leverage platform’s full suite of features and reporting. In addition to running their desktop and mobile offers on their existing tracking platform.

By integrating into platform’s API, our affiliate partners have the ability to automate their campaign setups, pauses and change rates, producing a more efficient and powerful workflow.

Read to partner with us? Click the link to apply.

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