What are Google Tag Manager (GTM) Templates?

Google Tag Manager (GTM) is a tag management system that allows marketers to easily set up specific conversion tags directly on their website without the need for custom HTML. When setting up new offers with their network, marketers no longer have to make requests to their development teams to place new tracking pixels on their brand’s webpage where the conversion is taking place. Now, marketers can set up specific tags themselves using pre-populated, easy-to-use templates available in the GTM Template Community.

Essentially, marketers will select the specific GTM template they’re looking to set up, input their preferred tags to track, then add the generated pixel code directly onto their converting webpage. For marketers using GTM, it’s imperative you take advantage of templates to increase tracking efficiency and add time back in your day for what matters most – driving ROI.

Drive Automation and Tracking Efficiency with Perform^[cb]’s GTM Templates

Perform^[cb] has made direct integrations with GTM easier than ever. Marketers using GTM with Perform^[cb] can now take advantage of our template to easily connect Perform^[cb]’s conversion tracking pixels directly into their website’s code. Once marketers have added our template to their workspace, they simply specify what conversions they would like to track and the rest is taken care of. What sounds better than minimal setup time, launching offers faster, and eliminating the risk of tracking inefficiencies?

How to Set Up Perform^[cb] Tag Templates in GTM

If you’re a marketer with Perform^[cb] using GTM, adding Perform^[cb]’s management tag pixels to your website just got a whole lot simpler – all it takes are three easy steps:

• Step 1: Add Perform^[cb] Tag
  • Navigate to the Templates section in GTM, search “PerformCB Measurement Tag”, and add this template to your workspace.
• Step 2: Add Click Tracking
  • Create New Tag, under Tag Configuration, select “PerformCB Measurement Tag”. Marketers should be working directly with their account manager to ensure these tags are set up and named correctly.
• Step 3: Add Conversion Tracking
  • Create New Tag, under Tag Configuration, select “PerformCB Measurement Tag”, and select either “Main Conversion” or “Event Conversion”.

Check out our support page for in-depth instructions on how to easily set up your Perform^[cb] Templates today!

Putting the Power in Our Marketers’ Hands

Don’t waste any more of your valuable time playing “tag” with your development team to get new conversion pixel code set up each time you launch a new offer. With Perform^[cb]’s GTM Tag Template, marketers are no longer limited by technical nuisances and tracking mishaps. 

Have a question about this new feature? Make sure to reach out to your growth manager, or check out the FAQs here. Not yet a marketer with Perform^[cb]? Get in touch with our customer acquisition experts today to learn how you can begin driving guaranteed outcomes at massive scale. 

The post Implement Quick, Reliable Conversion Tracking with Perform[cb]’s Google Tag Manager Templates appeared first on Perform[cb].

Don’t let this stand in the way of your profitability – instead of using a shared domain, Perform^[cb] affiliates now have the power to set up their own personal domains directly in our proprietary platform. Learn how you can begin taking advantage of Perform^[cb]’s NEW custom domains feature.  

What are Custom Domains?

A custom domain is a unique branded URL connected to your website’s IP address. By using a custom domain rather than a shared domain, not only do you avoid the risk mentioned above, but there is also a greater likelihood that customers will recognize the custom domain associated with the product or service your website is promoting. Google’s custom domain is www.google.com, just as Perform^[cb]’s custom domain is www.performcb.com. 

Benefits of Custom Domains

Creating a custom domain means that only you will be running traffic to that domain – once the domain is claimed, it’s off the market and no other affiliates can use it. Just to name a few, the benefits of creating and using a custom domain include: 

• Quick and easy setup within the platform 
• Safeguard your traffic, domain, and conversion rate, thus increasing revenue 
• Increase the credibility and accuracy of your tracking

Learn how you can get started with Perform^[cb]’s NEW custom domains feature. 

Perform^[cb] Custom Domains

Custom domains allow Perform^[cb] affiliates to add their own purchased domain to the platform’s offers and point to our servers. Set-up in our platform is easy (despite the number of steps below), and only takes a few minutes before you can begin to reap the benefits of driving traffic to your very own custom domain. Let’s walk through the steps to get started: 

1. Go to your preferred domain registrar and web hosting company – such as GoDaddy, Namecheap, or DOMAIN, and create an account if you don’t already have one
2. Search for the domain that you would like to claim. Hint – this domain should be custom to fit your specific industry, preferred vertical, etc. 
3. Once you’ve decided on the perfect domain, finalize payment so that you can secure your new domain name
4. Open Perform^[cb]’s proprietary platform
5. Within the Partner UI, affiliates will see a new navigation tab for custom domains – click this, and then press “Add Domain”
6. Enter your new custom domain and press submit
7. Upon submitting, you will see a pop-up with the Host and four Name Servers listed – press the icon to the right of Name Servers, and select “Copy to clipboard”
8. Next, click save and your custom domain status will be set to pending until you connect the four Name Servers to your preferred domain name system (DNS) provider
9. Head back to GoDaddy, or your preferred DNS provider, and paste the four server configurations you had copied from the Partner UI into the DNS settings
10. Perform^[cb]’s platform will automatically approve the custom domain once the four server configurations have been connected to your DNS, updating your status to verified 
11. Once your new custom domain is approved and verified, you are able to use this domain for any new offer links
12. Simply search and find the offer you want to run, click create link, select link type, traffic type, and choose your new verified custom domain in the dropdown option. 
13. And you are set – go drive that revenue! 

Drive Revenue and Safeguard your Traffic

We’ve said it before and we’ll say it again – giving our affiliates the tools and capabilities to safeguard their traffic and drive massive scale is something that our tech team always has on the top of their priority list. With Perform^[cb]’s new custom domains feature, affiliates no longer need to be limited by relying on a shared domain used by thousands of others across various channels. Create your very own custom domain to strengthen trust with your audience, drive traffic safely with no roadblocks along the way, and maximize your earnings.

Ready to get started creating your very own custom domain? Log in now!

Not already a Perform^[cb] affiliate? Apply today to take advantage of our new custom domains feature and many more. 

The post Increase Revenue and Protect Your Traffic with Perform^[cb] Custom Domains appeared first on Perform[cb].

If you’re a Perform^[cb] affiliate, learn how our new Google and Microsoft Ads Conversion Tracking API can be the complete reporting solution to delivering event tracking efficiency and maximizing your profits. 

Getting Set Up with Google’s Scheduled Uploads

Are you tired of spending time going back and forth between tracking platforms and Google Ads just to ensure that your conversion data is populating accurately? If you’re an affiliate with Perform^[cb], then you’re in luck. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked conversions in Perform^[cb]’s technology platform are being seamlessly imported into Google Ads once every 24 hours. Once your conversion data has been uploaded, it may take up to eight hours to populate in Google. 

CLIENT SUCCESS: Within the first 30 days of using the Offline Conversion API, our internal media buying team saw an 11% increase in conversion rate on Google and a 6% increase on Bing Ads for a multitude of our top marketers.

Are you currently a Perform^[cb] affiliate ready to set up the Google Conversion API? Learn how you can get started today! 

Getting Set Up with Microsoft Ads Offline Conversions

While Google may lead the search engine pack regarding traffic market share, affiliates like yourself know not to ignore the opportunity that lies within Microsoft’s search network – AKA Bing, Yahoo, and AOL. With our Microsoft Ads Conversion Tracking API, all of the affiliate’s tracked conversions in Perform^[cb] can be imported into Microsoft Ads via Scheduled Uploads once every 24 hours. Your conversion data will then be populated in Bing in just eight hours or less. That means Perform^[cb] affiliates can now spend more time on untapped optimization opportunities rather than triple-checking their tracked conversion data across various platforms.

Check out our support page to learn how you can easily set up your Microsoft Ads Offline Conversion Tracking API today. Not currently running with Perform^[cb]? Apply to join the #1 Network and get started using the Microsoft Ads Conversion API. 

Seamlessly Import Accurate Conversion Data

Don’t let managing multiple tracking platforms and conversion data inconsistencies slow down your profitability success. By setting up our Google and Microsoft Ads Conversion Tracking APIs, affiliates will be able to seamlessly import their Perform^[cb] conversion data once every 24 hours. This new feature is one of the most recent additions to an already lengthy list of features that our in-house development team builds just for affiliates, and is often based on their direct feedback.

Read about some of our other features:

• TikTok Conversion API
• Offer Discovery Interface
• Weighted Distribution

Don’t forget to install the Perform^[cb] Partners mobile app to begin harnessing the power of these features right in the palm of your hands. 

Have a question about these new features? Make sure to reach out to your account manager, or check out the FAQs here.

The post Automated Google and Microsoft Ads Conversion Data Imports for Affiliate Reporting Success appeared first on Perform[cb].

As an affiliate, it can oftentimes be difficult to manage and optimize your traffic across the social media channel as a whole. From cookie-blocking policies to inaccurate traffic data, affiliate partners need maximum visibility into reliable metrics directly within TikTok – that’s where our tech team comes in. If you’re a Perform^[cb] affiliate, learn how our new TikTok Conversion API can be the complete solution to delivering event tracking efficiency and maximizing your profits. 

Perform^[cb] platform’s Affiliate Partner TikTok Conversion API

What’s better than a clean, reliable, and efficient way to push data back to TikTok? With Perform^[cb]’s new TikTok Conversion API, affiliate partners can now set up tracking pixels directly in the platform’s Partner UI to send traffic data back to TikTok. This makes it easier for partners to build better custom audiences faster, which in return, will help to reach a more targeted audience and increase profitability. 

Similar to our Facebook Conversion API and Google’s Scheduled Uploads features, the TikTok Conversion API tracks 2.5x-3x times more events than the standard TikTok pixel. Don’t miss out on hidden traffic data – the TikTok Conversion API is a complete cookie-less solution that maximizes the number of leads you track directly in TikTok. This means that the TikTok Conversion API is not affected by any cookie-blocking policies used by many browsers, such as Safari on iOS, macOS, and Firefox. Are you currently a Perform^[cb] affiliate and ready to set up the TikTok Conversion API? Learn how you can get started today! 

Maximum Visibility Into Reliable, Accurate Traffic Data

Affiliates deserve the best tracking technology and account support – and that’s exactly what we at Perform^[cb] aim to deliver. Don’t fall behind due to tracking inconsistencies and hidden traffic data – set up the TikTok Conversion API and be set for success. 

Have a question about this new feature? Make sure to reach out to your account manager, or check out the FAQs here. If you’re not already a Perform^[cb] affiliate partner, apply today to begin taking advantage of the TikTok Conversion API feature and more! 

The post Increase Tracking Efficiency and Profitability with Perform^[cb] TikTok Conversion API appeared first on Perform[cb].