Having in-depth campaign insights and the opportunity for data-driven optimizations is what sets Perform^[cb]’s outcome-based technology apart from the rest, and allows marketers to strategically scale their customer acquisition to new heights. Learn how Perform^[cb]’s seamless user experience and highly anticipated reporting features give marketers the ability to tie their ROAS directly into the technology platform.

Reimagined Marketer User-Experience

Marketers that build their customer acquisition campaigns based on data-driven strategies drive five to eight times as much ROI as those that don’t. In order to uncover such optimizations, marketers must be able to depend on an outcome-based technology platform with the insights and capabilities to deliver. That’s why at Perform^[cb], our Outcome Engine product design and development teams continuously push the boundaries of what is possible within our marketers’ dashboards. 

Within the new interface, marketers can now easily navigate campaign insights, analyze performance data in real-time, and harness countless opportunities for optimization. Rich data, detailed visuals, and granular reporting are just a few of the updates made to help marketers understand where their campaigns sit. With easy-to-use widgets and a detailed step-by-step platform tour, Perform^[cb]‘s award-winning technology platform has quickly grown into the complex vehicle that fuels the company’s Outcome Engine. 

When building this new UI, our innovative Outcome Engine team kept one thing top of mind – according to direct marketer feedback, campaign reporting capabilities were at the top of the list. Let’s get into some of the platform’s latest in-depth reporting features to launch. 

Unmatched Campaign Reporting

We heard marketers loud and clear – campaign reporting is a top priority. This updated marketer interface is more than just a dashboard facelift – say hello to your new favorite reporting suite. Get ready to measure, optimize, and share the success of your campaigns utilizing the latest reporting tools. 

Drill Down Analysis

Drill-down reporting now gives marketers the ability to hone in on specific aggregated metrics based on campaign goals, including day, partner, geo, and more. Having this information more accessible, and digestible, will allow marketers to easily analyze the data that is most important to the campaign at hand, uncovering room for optimizations.

Click & Conversion Granularity

Marketers can now gain deeper, granular information into their traffic insights, right down to the specific click and conversion. This traffic data includes User Agent, Browser, Operating System, and more, giving marketers an additional layer of transparency into campaign performance. 

Dynamic Custom Reports

Ever wish you had the power to create custom reports based on any available data point in your customer acquisition campaigns? Well, now you do. Dynamic custom reports now assist marketers with complex data flexibility, creating the ability to build comparisons across multiple campaigns.

Always-On ROAS

Perform^[cb]’s customer acquisition platform is an always-on ROAS solution aligned with every brand’s KPIs, and we’re eager to see all of the success these new reporting features and interface bring to their campaigns. Whether you’re already familiar with Perform^[cb]’s technology powerhouse, or you’re new to the Outcome Engine fam, we encourage you to check out the capabilities for yourself. 

If you’re a PCB marketer, login to your account now. 

Still considering partnering with the #1 CPA Network Worldwide? Get in touch with an expert now for a peek into the interface. 

The post Fully-Equip Your Outcome-Based Marketing Campaigns with Data-Driven Reporting Capabilities appeared first on Perform[cb].

Top New Platform Features in 2022

Check out the platform updates we’ve unveiled this past year, including new API and tracking features, a revamped referral program, an upgraded, fully-equipped marketer interface, and more!

Revamped Marketer UI

This is not the first update since our proprietary technology launched in 2015, but this facelift included some pretty valuable new features, nifty widgets, and detailed reporting that our marketers are loving. With our customer acquisition platform’s updated dashboard interface, marketers can easily navigate their campaign metrics, analyze performance data in real-time, and uncover hidden opportunities for optimization. With easy-to-use widgets and a detailed step-by-step checklist for success, Perform^[cb]’s dashboard revamp is designed to help marketers keep their strategy on track. If it’s been a while since your last log-in, don’t delay any longer – this dashboard is worth it! 

Keeping in mind the importance of campaign transparency and reporting, marketers can now unlock new features within our proprietary customer acquisition platform, such as our new Reporting API, to help measure, optimize, and share the success of campaigns. We intentionally built this new feature using rich data and detailed visuals to help marketers further understand where their campaign performance sits, and the opportunity it has to scale. Be sure to log in to Perform^[cb] today to meet your new acquisition best friend. 

SKAN 4.0

Perform^[cb] released our support for SKAN 4.0 ahead of the competition. SKAN 4.0 supports tracking for up to 3 events, whereas previous versions only supported a single event. It provides more data granularity allowing for more traffic optimizations, as well as Web-to-App tracking, compared to only App-to-App tracking in previous versions. This makes it far easier for marketers to identify sources and have greater insights into conversion values. Perform^[cb] quickly developed tracking technology capabilities using Apple’s methodology to pass the conversion data to our clients. Our SKAN 4.0 support allows our marketers to remain compliant with Apple’s ATT while driving iOS traffic. Perform^[cb] proprietary technology optimizations deliver additional tracking capabilities to our clients amid increased SKAN traffic, providing incremental installs and growth. Get in touch with one of our mobile marketing experts to set up your iOS campaign and increase user acquisition today.

All Things API

Partner API and Documentation Library

Perform^[cb]’s affiliate partners now have the ability to run their businesses from anywhere by connecting to Perform^[cb]‘s Partner API. The latest update to the Partner API alleviates the annoyance of having to manually pull reports which increases partner productivity, in turn improving conversion rates. With our new and improved Partner API, affiliates are able to:

• automate campaigns
• access available offers at any moment
• pause media buying if an offer runs out of budget
• resume media buying once an offer is allotted new budget

The updated API documentation library allows affiliates to access all API endpoints, current versions, and various response examples to easily set up their API calls. If you’re a Perform^[cb] affiliate, learn how you can reap the benefits from this recent Partner API update.  Not yet an affiliate partner? Apply now.

TikTok Conversion API

With Perform^[cb]’s TikTok Conversion API, affiliate partners can set up pixels directly in the platform’s Partner UI to track all conversions back to TikTok, making it simple for partners to quickly build improved custom audiences to increase conversions. Our TikTok Conversion API is a completely cookie-less solution that tracks 2.5x-3x more events than the standard TikTok pixel. Maximize your leads by having full visibility to otherwise hidden traffic data with our updated TikTok API.

Google and Microsoft Ads Conversion APIs

You didn’t think we stopped there on new and improved API integrations, did you? Our Google and Microsoft Ads Conversion Tracking APIs allow affiliates to seamlessly import their Perform^[cb] conversion data once every 24 hours. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked conversions in Perform^[cb]’s technology platform are being seamlessly imported into Google Ads. 

By setting up our Microsoft Ads Conversion Tracking API, all of the affiliate’s tracked conversions in Perform^[cb] can be imported into Microsoft Ads via Scheduled Uploads. This eliminates the tedious task of checking conversion data across various tracking platforms and allows our affiliates to spend their time on untapped optimization opportunities.

Check out our support pages to learn how you can easily set up your Google Scheduled Uploads and Microsoft Ads Offline Conversion Tracking APIs today. 

Custom Domains

Having a simple yet memorable domain name can make all the difference when it comes to driving quality traffic to convert, and tracking users as they move down the funnel. Perform^[cb]’s custom domains feature puts our tech ahead of the competition, as affiliates are no longer limited by having to share a domain with thousands of other affiliates across various channels. With a quick and easy setup, you can create your very own custom domain directly in your UI to strengthen trust with your audience, drive traffic safely with no roadblocks along the way, and maximize your earnings. Ready to get started creating your own custom domain? Log in now!

Google Tag Manager Templates

This year, Perform^[cb] has made direct integrations with Google Tag Manager (GTM) easier than ever. By setting up our template, our marketers who use GTM can easily connect Perform^[cb]’s conversion tracking pixels directly into their website’s code. Once set up, our marketers choose which conversions they would like to track and the rest is taken care of – just like that. This improves efficiency by providing minimal setup time, faster offer launches, and zero tracking inefficiencies. With Perform^[cb]’s GTM Tag Template, marketers are no longer limited by technical nuisances and tracking mishaps. 

Referral Program

The Perform^[cb] team is always striving to provide our marketers with the tools and support to achieve their ROI goals. With our revamped marketer referral program, our marketers can refer their friends or colleagues to work with us and earn additional commissions for an entire year. This means that marketers can earn even more once the newly-referred marketer, brand, or service begins generating revenue with Perform^[cb]. Don’t miss out on the chance to earn extra revenue – share your referral link on social media to invite your friends and earn even more when they join us!

Additionally, our partner referral program allows affiliates to refer their colleagues to join Perform^[cb] and earn additional commissions once the referred affiliate generates revenue. This is an amazing way for our partners to generate even more income – reap the benefits and refer a friend to join Perform^[cb] today!

Keeping Up The Momentum in 2023

2022 was jam-packed with innovative tech features, and we have no plans of slowing down. Don’t miss a beat by subscribing to our newsletter. If you’re ready to take advantage of these platform updates, log in to your account, or become a Perform^[cb]affiliate or marketer now!

The post 2022 Recap: Perform^[cb] Delivers Efficiency and Optimization with Countless New MarTech Features appeared first on Perform[cb].

Let’s dig into some of the most important technological capabilities and integrations marketers should be aware of when driving customer acquisition through outcome-based marketing.  

Driving Traffic You Can Trust 

Almost 70% of marketing executives state they are not confident that their current risk management practices will be enough to meet future needs. Advertising in a digital landscape means inevitably being susceptible to fraudulent traffic, which is why brands must be prepared to continuously adapt their compliance practices to an ever-changing marketplace in order to drive meaningful results. Battling the various types of ad fraud and keeping up with what’s new in the industry can feel incredibly overwhelming – that’s where having a team of compliance experts monitoring the traffic being driven to your brand can make all the difference.

With Perform^[cb], your brand gains access to an in-house compliance team dedicated to proactively protecting brands from ad fraud every day. Leave brand protection to the experts so you no longer have to worry about partner vetting or quality of traffic. Taking it one step further, our team developed an in-house anti-fraud suite, PerformSHIELD, dedicated to protecting brands from fraudulent traffic in real-time. PerformSHIELD’s rule-based compliance algorithms and automated fraud-eliminating optimizations safeguard marketers from suspicious activity before it has the chance to harm their campaign performance. Interested in adding a team of compliance experts to your advertising campaigns? Become a marketer with Perform^[cb] today. 

Utilize Integrations That Impact Traffic Quality 

Marketers running email campaigns are faced with different aspects of fraud, and their campaigns need additional compliance measures to ensure their traffic is top-notch. Companies who utilize email marketing to reach individuals in the U.S. must follow the rules set forth in the CAN-SPAM Act of 2003, which requires opt-out options for users, bans false or misleading header information, prohibits deceptive subject lines, and requires that commercial emails are identified as advertisements. Not only does CAN-SPAM detail a set of rules, it also includes potential penalties for non-compliant email marketing campaigns, including fees of up to $46,517 per violation. 

Avoiding these penalties with a typical email marketing campaign is pretty straightforward, however, when adding email traffic to a performance marketing campaign, following the guidelines can become a little more complex. Collecting opt-outs generated by every internal mailing and all affiliate partners, making sure those opt-outs are added to an overall opt-out list, and distributing an up to date opt-out list before every email campaign send can become a tedious task to manage. Luckily, Perform^[cb] marketers are already covered! Through our technology integration with Optizmo, PCB marketers’ campaigns are secure with a built-in Enterprise Class Solution for automating email suppression list management and streamlining subscribers’ Opt-Out preferences. 

Traffic Optimization With Real-Time Statistics

Monitoring campaign performance doesn’t have to be a daunting experience. With the capabilities to analyze traffic data from your offers with information updated in real-time, there is no wait time to review your results. Our platform’s real-time reporting statistics allow marketers to easily view campaign data and make optimization decisions quickly and effectively. Check out some of the reports our marketers have been loving: 

Ready To Start Driving High-Quality Traffic At Massive Scale?

Don’t wait to start optimizing your traffic and seeing real results. Harnessing outcome-based marketing technology with Perform^[cb] means driving high quality traffic with guaranteed ROI, all while maintaining brand safety and increasing optimization efficiency. Already a marketer with Perform^[cb]? Log in to your UI now and take advantage of these capabilities if you haven’t already. If you’re ready to start driving superior traffic, contact our team of customer acquisition experts today. 

The post Drive High-Quality Traffic With Outcome Based Marketing Technology appeared first on Perform[cb].

With the power of outcome-based marketing, marketers can reduce spend across under-performing channels, while simultaneously creating new revenue streams – all while only paying for real, qualified conversions. 

What is Outcome-Based Marketing?

Outcome-based marketing is the ability for brands to only pay once they’ve acquired a qualified customer, sale, install, any desired outcome – you name it. With outcome-based marketing, it’s the affiliates, publishers, bloggers, influencers, paid media specialists, and other partnerships who take responsibility for driving customers and sales for your business – this means that the financial risk is entirely alleviated for advertisers. If these partners don’t deliver results, they don’t earn anything—providing an incentive for action and a shield for the marketer against marketing budget losses.

By only spending advertising dollars for real conversions, outcome-based marketing is genuinely a win-win model for promoting products, services, and apps that can weather tough economic storms.

Only Pay for Qualified Customers: No Wasted Ad Spend

Marketers who decide to shift ad budget toward a “pay-for-performance” model can effectively drive guaranteed ROI, only spending for real customers. Sounds too good to be true, right? In times of economic uncertainty, outcome-based marketing allows marketers to budget for the exact amount of ad spend they have available – no more, no less. Oftentimes, outcome-based marketing will encompass the entirety, or at least the majority, of advertisers’s budgets during tough financial times. 

Let’s say you’re an e-commerce brand specializing in sunglasses and you’re looking to limit advertising to only direct ROI-driving marketing channels. You want to refrain from wasting ad spend on impressions and clicks, while simultaneously testing across new digital channels. By setting a specific budget and optimizing through an outcome-based marketing model, you’re able to learn which channels perform best for your brand, only pay for real customers, and drive massive scale with confidence. 

Interested in getting started, but not sure where to begin? Reach out to our team of outcome-based marketing experts today. 

Looking to create more of an omnichannel approach but worried about eating up your marketing budget amidst a potential recession? Interested in testing out new traffic sources such as contextual targeting, but unsure if it will drive qualified customers? With outcome-based marketing, the opportunities are endless in learning what works best for your brand’s customer acquisition goals. Take contextual targeting for example – this traffic channel allows brands to target only qualified customers, learn what ads, content, and messaging they engage and convert on most frequently, and scale from there. Being that contextual targeting is up to 2.5x more effective than other forms of targeting, working with an outcome-based marketing network or agency with access to high-quality contextual traffic can help brands reach customers ready to convert. Paired hand-in-hand with proprietary anti-fraud software, and hyper-targeting and budgeting technology capabilities, your brand has the potential to be an outcome-based marketing machine no matter the financial climate.  

As you look to adjust your marketing strategy ahead of economic slowdown, working with a trusted performance-based team can make all the difference. 

Outcome-Based Marketing: Guaranteed in Times of Uncertainty

With the growing potential for a global recession, many marketers will be forced to adapt their ad spend. But, when pressure grows and budgets begin to feel tight, the best marketers lean-in to outcome-based marketing.

If you’re interested in recession-proofing your brand’s marketing strategy, reach out to our team of outcome-based marketing experts to unlock guaranteed success today. 

The post Recession-Proof Your Customer Acquisition Strategy with Outcome-Based Marketing appeared first on Perform[cb].

Don’t let this stand in the way of your profitability – instead of using a shared domain, Perform^[cb] affiliates now have the power to set up their own personal domains directly in our proprietary platform. Learn how you can begin taking advantage of Perform^[cb]’s NEW custom domains feature.  

What are Custom Domains?

A custom domain is a unique branded URL connected to your website’s IP address. By using a custom domain rather than a shared domain, not only do you avoid the risk mentioned above, but there is also a greater likelihood that customers will recognize the custom domain associated with the product or service your website is promoting. Google’s custom domain is www.google.com, just as Perform^[cb]’s custom domain is www.performcb.com. 

Benefits of Custom Domains

Creating a custom domain means that only you will be running traffic to that domain – once the domain is claimed, it’s off the market and no other affiliates can use it. Just to name a few, the benefits of creating and using a custom domain include: 

• Quick and easy setup within the platform 
• Safeguard your traffic, domain, and conversion rate, thus increasing revenue 
• Increase the credibility and accuracy of your tracking

Learn how you can get started with Perform^[cb]’s NEW custom domains feature. 

Perform^[cb] Custom Domains

Custom domains allow Perform^[cb] affiliates to add their own purchased domain to the platform’s offers and point to our servers. Set-up in our platform is easy (despite the number of steps below), and only takes a few minutes before you can begin to reap the benefits of driving traffic to your very own custom domain. Let’s walk through the steps to get started: 

1. Go to your preferred domain registrar and web hosting company – such as GoDaddy, Namecheap, or DOMAIN, and create an account if you don’t already have one
2. Search for the domain that you would like to claim. Hint – this domain should be custom to fit your specific industry, preferred vertical, etc. 
3. Once you’ve decided on the perfect domain, finalize payment so that you can secure your new domain name
4. Open Perform^[cb]’s proprietary platform
5. Within the Partner UI, affiliates will see a new navigation tab for custom domains – click this, and then press “Add Domain”
6. Enter your new custom domain and press submit
7. Upon submitting, you will see a pop-up with the Host and four Name Servers listed – press the icon to the right of Name Servers, and select “Copy to clipboard”
8. Next, click save and your custom domain status will be set to pending until you connect the four Name Servers to your preferred domain name system (DNS) provider
9. Head back to GoDaddy, or your preferred DNS provider, and paste the four server configurations you had copied from the Partner UI into the DNS settings
10. Perform^[cb]’s platform will automatically approve the custom domain once the four server configurations have been connected to your DNS, updating your status to verified 
11. Once your new custom domain is approved and verified, you are able to use this domain for any new offer links
12. Simply search and find the offer you want to run, click create link, select link type, traffic type, and choose your new verified custom domain in the dropdown option. 
13. And you are set – go drive that revenue! 

Drive Revenue and Safeguard your Traffic

We’ve said it before and we’ll say it again – giving our affiliates the tools and capabilities to safeguard their traffic and drive massive scale is something that our tech team always has on the top of their priority list. With Perform^[cb]’s new custom domains feature, affiliates no longer need to be limited by relying on a shared domain used by thousands of others across various channels. Create your very own custom domain to strengthen trust with your audience, drive traffic safely with no roadblocks along the way, and maximize your earnings.

Ready to get started creating your very own custom domain? Log in now!

Not already a Perform^[cb] affiliate? Apply today to take advantage of our new custom domains feature and many more. 

The post Increase Revenue and Protect Your Traffic with Perform^[cb] Custom Domains appeared first on Perform[cb].

Best Marketing Performance Management Solution

Perform^[cb]‘s signature end-to-end marketing platform offers patented traffic technology built on advanced AI algorithms that align partner performance with customer lifetime value. This powerful platform supplies marketers and affiliate partners alike with the data to scale their businesses more efficiently and drive ROI. Learn more about our technology platform’s capabilities and the mission of the MarTech Breakthrough Awards.

With over 2,950 nominations from over 18 different countries throughout the world, Perform^[cb] is honored to have been selected as a breakthrough winner. Perform^[cb] is in good company amongst additional 2021 winners including Nielsen, Hootsuite, Adobe, AppLovin, and HubSpot, among others. 

“Affiliate partners have to juggle multiple factors in order to ensure full coverage of their media buys, and they really need someone they can trust in order to advance their business through the application of rich data insights and consultative guidance,” said James Johnson, Managing Director at MarTech Breakthrough. “Perform^[cb] is a powerhouse of performance solutions that deliver on this need, enabling brands to acquire new customers across diverse digital channels on a pay-for-results model. Congratulations for the second year in a row on being our choice for ‘Best Marketing Performance Management Solution.’”

What’s Next?

As Perform^[cb] continues to grow, scale, and drive results, we look forward to continuing to create innovative solutions for our marketers, partners, and the outcome-based marketing industry at large. Learn more about how you can work with Perform^[cb] today.

The post Perform^[cb] Awarded MarTech Breakthrough’s 2022 Best Marketing Performance Management Solution appeared first on Perform[cb].

As an affiliate, it can oftentimes be difficult to manage and optimize your traffic across the social media channel as a whole. From cookie-blocking policies to inaccurate traffic data, affiliate partners need maximum visibility into reliable metrics directly within TikTok – that’s where our tech team comes in. If you’re a Perform^[cb] affiliate, learn how our new TikTok Conversion API can be the complete solution to delivering event tracking efficiency and maximizing your profits. 

Perform^[cb] platform’s Affiliate Partner TikTok Conversion API

What’s better than a clean, reliable, and efficient way to push data back to TikTok? With Perform^[cb]’s new TikTok Conversion API, affiliate partners can now set up tracking pixels directly in the platform’s Partner UI to send traffic data back to TikTok. This makes it easier for partners to build better custom audiences faster, which in return, will help to reach a more targeted audience and increase profitability. 

Similar to our Facebook Conversion API and Google’s Scheduled Uploads features, the TikTok Conversion API tracks 2.5x-3x times more events than the standard TikTok pixel. Don’t miss out on hidden traffic data – the TikTok Conversion API is a complete cookie-less solution that maximizes the number of leads you track directly in TikTok. This means that the TikTok Conversion API is not affected by any cookie-blocking policies used by many browsers, such as Safari on iOS, macOS, and Firefox. Are you currently a Perform^[cb] affiliate and ready to set up the TikTok Conversion API? Learn how you can get started today! 

Maximum Visibility Into Reliable, Accurate Traffic Data

Affiliates deserve the best tracking technology and account support – and that’s exactly what we at Perform^[cb] aim to deliver. Don’t fall behind due to tracking inconsistencies and hidden traffic data – set up the TikTok Conversion API and be set for success. 

Have a question about this new feature? Make sure to reach out to your account manager, or check out the FAQs here. If you’re not already a Perform^[cb] affiliate partner, apply today to begin taking advantage of the TikTok Conversion API feature and more! 

The post Increase Tracking Efficiency and Profitability with Perform^[cb] TikTok Conversion API appeared first on Perform[cb].

Perform[cb] Partners

In order to accommodate the busy, on-the-go lifestyles of our affiliate partners, Perform^[cb] is excited to release the Perform[cb] Partners app – available to both iOS and Android users. This app allows users to manage their business in real-time, automate and prioritize existing offers, launch new offers, chat live with their account manager, and more. With multiple new features exclusive to the app, our affiliate partners will be fully equipped to drive quality traffic and scale their business anytime, anywhere. Make sure to read our press release to learn more. 

Top Features

Affiliate partners will unlock many new, exclusive features available only within the app, as well as the platform’s features they know and trust. Let’s dive into what our affiliate partners can expect from Perform[cb] Partners. 

Dashboard

Upon logging into the Perform[cb] Partners app, users will have full visibility into their daily, weekly, and monthly traffic pacing data. These metrics are constantly being updated, so whether partners are in the office or at the beach, they’ll be able to check-in and manage their business in real-time. For those who just need a quick glance at performance, the app can be added to users’ home screens as a widget. 

As users scroll down the Dashboard, they’ll see their personal Optimization Score. This feature is new to the platform’s interface and provides affiliates a granular view into how their traffic is performing. Additionally, if a user’s Optimization Score is below 100%, they will be able to access feedback into how they can improve their offer success. 

Below the Optimization Score, users will see an Insights section. This section provides users with the most recent updates based on a variety of factors, including new offers available, offer approvals, offer pauses, and more. These updates will be shared with affiliate partners as push notifications as well, sent directly from the app in real-time. Our team knows that receiving multiple notifications can be a bit taxing, which is why our partners have the ability to customize their notifications and select only the Insights they’d prefer to receive alerts for.

Discovery

Under the “Discovery” tab, users will be able to search and access a multitude of offers, verticals, and traffic types. For partners looking to run new offers but not sure where to start, they will have the ability to search through different categories: Vertical, Traffic Type, Top Offers, New & Newsworthy, Recommended For You, Admin-Curated Offer Groups, and Perform^[cb] Exclusives. 

New to the platform’s interface and only available in-app, our affiliate managers have the ability to create custom offer groups based on the best fit for a partner’s traffic and their past performance. The offer groups listed will continue to update as new recommendations become available.  

My Offers

All offers available to Perform^[cb] affiliate partners will be listed in their My Offers tab. When clicking into a specific offer’s details, users will see a “bookmark” icon. This allows affiliates to “bookmark” or favorite an offer they’re interested in running in the future. Exclusive to the mobile app, affiliates will be able to house all “bookmarked” offers into their own personalized Offer Lists. 

Offer Groups

Similar to the Perform[cb]’s web user interface, users will be able to see a quick snapshot of all offers and traffic they’re currently running, along with suggested actions and optimizations to those offers. Each offer group will have its own unique Optimization Score, and affiliates will be able to view their data daily, weekly, and monthly. Users will also have the ability to edit their settings on a specific offer group, as well as add second-priority offers. 

Live Chat & Messaging

Affiliates are able to start a live chat with their account manager in the app. Integrated directly with Slack, our affiliates now have the ability to quickly chat in real-time should they have any important questions, such as more information on a new offer or help with a specific campaign. If users prefer to take more of a traditional approach, they will see their account manager’s contact information including phone number, email, and skype name listed at the bottom of the screen. Additionally, partners can access articles with helpful tips to answer quick questions that may come up regarding new platform features, how to get started with Perform^[cb] Network, and more.

Affiliate Feedback

We are excited to hear positive affiliate feedback, as one partner mentioned the app was “extremely user-friendly and highly recommended.” Since beta testing with multiple longstanding affiliate partners prior to launch, our tech team is already optimizing new features based on this initial feedback. We’re eager to see all of the success this app brings to our affiliate partners across the world. Ready to try out Perform[cb] Partners? Download the app for iOS or Android today. 

Haven’t joined the #1 CPA Network worldwide yet? Apply today to get started.

The post Perform[cb]’s New Partner App Puts Control Directly into the Palm of your Hand appeared first on Perform[cb].

At Perform^[cb], creating the most innovative technology for our marketers and partners is a top priority. Named “Best Marketing Performance Management Solution” by the 2021 MarTech Breakthrough Awards, Perform[cb] continues to offer unmatched, customized features to drive our client’s campaign success. 

Streamlined Interface 

Our team is thrilled to introduce a new look and feel to the Perform[cb] Marketer Dashboard with a complete refresh packed full of additional features and reporting widgets. While the dashboard has a new modern look, marketers can expect no change to their offer management. This refresh is meant to create effortless functionality, allowing more time for campaign monitoring and optimizations.

Upon logging into their account, users will see a brand new Activity Feed. This will give them the ability to contact their account manager, review the account balance, and view recent updates to their current offers. Additionally, marketers will now have the ability to update their offer and group budgets right on the dashboard. With immediate visibility into how campaigns are pacing, this is especially helpful for marketers running multiple offers who may need to update their budget frequently. 

As users continue through the dashboard, they’ll be introduced to a full view of the performance metrics. Available metrics include clicks, conversions, eCPA, CPC, impressions, cost today, cost month-to-date, and cost year-to-date. With the ability for customization, marketers can select which metrics they want to track and analyze on their dashboard. 

User-Friendly Navigation

When it comes to Perform[cb], user experience and ease-of-navigation are top priorities. With the revamped dashboard, marketers will also now have access to an expanded navigation. When users are logged into their account, they’ll see two icons in the top left navigation indicating “Manage” and “Grow”. 

The Manage tab gives insight into all the marketer’s offers, with subcategories including My Offers, Budget Groups, and Pixel Groups. Additionally, marketers can update their billing information through the Manage tab. The Grow tab is a place for marketers to dive into their metrics and reporting. Under Reports, marketers will have the ability to analyze by offers, links, and partner IDs, easily making updates where needed. For example, marketers can update the offer payout, analyze budget groups, and analyze offers by status all within the Reports subcategory.  

Users will see additional reports available with a blue padlock icon. These reports, such as traffic types, clicks, conversions, and dynamic reports are only available through an upcoming new Perform[cb] expansion that will be available to marketers. If you’re interested in learning more about these locked reports, contact our team. 

Additional Analytics Reporting

To further optimize their current offers, marketers now have access to sort and view analytics by offer, link, and partner reports within the Grow navigation. With these additional reports, marketers will gain insight into traffic metrics such as impressions, clicks, conversions, cost, and more. This will help marketers understand which specific offers are converting best and where to optimize. 

Offer Reports

All of the marketer’s live offers are housed in the Offer Reports. These offer metrics are broken down by offer name, type, budget, status, global payout, impressions, clicks, conversions, CVR, ATR, eCPA, and cost – all of which is grouped by offer ID. Essentially, if a marketer is running three offers today, they would see three rows with each of the offers analytics, as seen below.

Additionally, marketers will have the option to analyze specific offers by day, offer links, and partners. With the launch of our Perform[cb] expansion, marketers will also have the opportunity to sort by traffic type and geo. 

Link Reports

Link Reports give marketers insights into which of their campaign links are performing best, with metrics broken down by link ID. Links are created by the affiliate partner and typically can contain one or more offers. For example, one link may be connected to multiple offers for the marketer. 

These reports can be a great resource for marketers to gain valuable insights into their affiliate partners who are conducting A/B testing frequently. For example, many affiliate partners utilize Perform[cb]’s Weighted Distribution feature for simplified A/B testing, using one link to test several offers at once. 

Partner Reports

Partner Reports provide marketers with a comprehensive view of individual partner performance. Report metrics include impressions, clicks, conversions, CVR, ATR, CPC, eCPA, and cost. The reports will only show marketers the data, but will not disclose individual affiliate information. In order to view individual partner data, marketers will need to access the upcoming Perform[cb] marketer expansion. If you’re interested in learning more about this expansion, reach out to your account manager today. 

H2: What’s Next?

Our Development team continues to create new innovative advancements to our technology in order to keep our marketers and partners ahead of the game. Stay tuned for exciting advancements coming soon! If you just can’t wait, schedule a call with your account manager to ask if you qualify for our beta testing group. 

If you have an idea or suggestion to make Perform[cb] new dashboard better fit your business needs, submit your feedback with the “Give Feedback” button within your account. Take advantage of the new marketer dashboard by logging into your account today. 

The post Perform[cb]’s Customer Acquisition Dashboard and Reporting Gets a Refresh appeared first on Perform[cb].

Adweek is the leading source of news and insights within the digital advertising and marketing industries. There were 24 honorees for Adweek’s 2021 Performance Marketing Awards, and these honorees represent a discipline that rewards tracking customer journeys to conversions. The award winners were determined based on campaign results and ROI, with votes cast by digital marketing and advertising professionals. Perform^[cb] is proud to be chosen to receive Campaign of the Year, Emerging Technology, and is even more honored to receive it from peers within the Adweek community who know us and the industry well. Read our press release to learn more about the fellow winners and how the awards are conducted.

Perform^[cb]‘s proprietary tracking platform, was the emerging technology recognized by Adweek, for the platform’s predictive algorithms and machine learning that provides personalized weekly updates to customers. Adweek commended Perform^[cb] for assisting insurance quote provider QuoteWizard in establishing several campaigns that enhanced audience reach through multiple traffic channels. As the world of technology is constantly evolving, Perform^[cb]’s internal Development team continues to innovate new in-platform updates to ensure the most efficient user experience for our marketers and partners. Learn more about some of our most recent platform updates now!

Join us in celebrating this achievement at Adweek’s Elevate: Performance Marketing live virtual event on March 24-25th. Our CEO, Erin Cigich, will be giving a keynote presentation sharing how performance partnerships guarantee ROI. Don’t miss it, register for free here.

As Perform^[cb] continues to grow, scale, and drive results, we look forward to working together with our dedicated marketers and affiliate partners to make a significant impact in the digital marketing industry. Ready to learn more about how to utilize Perform[cb]’s performance marketplace to help you see similar results? Apply to be a Perform[cb] affiliate or marketer now!

The post Perform^[cb] Awarded Adweek’s 2021 Campaign of the Year, Emerging Technology appeared first on Perform[cb].