Simplifying Campaign Creation

Our Optimized Campaign Creation automates campaign building, saving our marketers from manual configuration and setting them up for quick success. In today’s fast-paced world, efficiency is key, with 86% of marketers believing automation enhances their productivity. Giving essence to the name ‘outcome-based marketing’, we begin the new launch process by asking marketers to specify the desired outcome for their campaign.

Marketers can choose from:

• Sales / Subscription
  • Choose this outcome when your goal is to generate sales, subscriptions, or deposits (CPS: Cost Per Sale)
• Leads / Form Submissions
  • Choose this outcome when your goal is to generate leads, form submissions, or appointments (CPL: Cost Per Lead)
• App Install / Engagement
  • Choose this outcome when your goal is to generate app installs or engagement (CPI – Cost Per Install) (CPE – Cost Per Engagement)
• Clicks
  • Choose this outcome when your goal is to generate clicks (CPC – Cost Per Click)
• Customer Calls
  • Choose this outcome when your goal is to generate calls (PPC – Pay Per Call)

Our platform then works its magic, customizing all the necessary configurations behind the scenes, ensuring seamless alignment between tracking campaign performance and achieving the desired outcome. Say goodbye to manual setup and hello to effortless optimization.

Streamlined Tracking

Marketers now have the luxury of a simple and customized tracking setup. After marketers have chosen their desired outcome, they will be prompted to select their preferred tracking platform, add the campaign information such as name, description, and vertical, and let Perform^[cb] handle the rest. Our user-friendly interface has integrations with all major tracking platforms, from TUNE and Impact to Adjust and AppsFlyer. From here, we are able to automatically pass tracking information back and forth with the selected platform. The result? Marketers can launch their campaigns with confidence, knowing they’re built on a data-driven foundation. Let us handle the intricacies while you focus on driving scale and maximizing campaign success.

Interested in taking advantage of our simplified campaign setup process? Reach out to one of our customer acquisition experts to become a marketer today.

Reduce Error with Guided Setup

Complete with a guided setup process that ensures marketers have all the necessary information at their disposal, we have organized the steps in a logical and easy-to-follow manner, reducing any potential confusion or errors. With just a few clicks, marketers can quickly configure the settings based on their desired outcome and tracking platform, selecting from pre-filled integration details. This streamlined process saves time, promotes efficiency, and allows marketers to focus on their core objectives. Learn more about this new release here!

Ready to maximize productivity with our streamlined campaign process? Login now!

Tech At Your Fingertips

Perform^[cb]‘s Optimized Campaign Creation is a game-changer for marketers seeking a simplified and efficient process for building and launching campaigns. By customizing configurations based on desired outcomes and providing seamless integration with popular tracking platforms, we empower marketers to achieve their goals effectively and efficiently. 

Ready to elevate your marketing efforts? Login to your account now to get started! Not yet a marketer with us? Get in touch with our customer acquisition experts today to learn how you can begin driving guaranteed outcomes at massive scale.

The post Simplify and Accelerate Campaign Launches with Perform^[cb]‘s Optimized Campaign Creation appeared first on Perform[cb].

Top New Platform Features in 2022

Check out the platform updates we’ve unveiled this past year, including new API and tracking features, a revamped referral program, an upgraded, fully-equipped marketer interface, and more!

Revamped Marketer UI

This is not the first update since our proprietary technology launched in 2015, but this facelift included some pretty valuable new features, nifty widgets, and detailed reporting that our marketers are loving. With our customer acquisition platform’s updated dashboard interface, marketers can easily navigate their campaign metrics, analyze performance data in real-time, and uncover hidden opportunities for optimization. With easy-to-use widgets and a detailed step-by-step checklist for success, Perform^[cb]’s dashboard revamp is designed to help marketers keep their strategy on track. If it’s been a while since your last log-in, don’t delay any longer – this dashboard is worth it! 

Keeping in mind the importance of campaign transparency and reporting, marketers can now unlock new features within our proprietary customer acquisition platform, such as our new Reporting API, to help measure, optimize, and share the success of campaigns. We intentionally built this new feature using rich data and detailed visuals to help marketers further understand where their campaign performance sits, and the opportunity it has to scale. Be sure to log in to Perform^[cb] today to meet your new acquisition best friend. 

SKAN 4.0

Perform^[cb] released our support for SKAN 4.0 ahead of the competition. SKAN 4.0 supports tracking for up to 3 events, whereas previous versions only supported a single event. It provides more data granularity allowing for more traffic optimizations, as well as Web-to-App tracking, compared to only App-to-App tracking in previous versions. This makes it far easier for marketers to identify sources and have greater insights into conversion values. Perform^[cb] quickly developed tracking technology capabilities using Apple’s methodology to pass the conversion data to our clients. Our SKAN 4.0 support allows our marketers to remain compliant with Apple’s ATT while driving iOS traffic. Perform^[cb] proprietary technology optimizations deliver additional tracking capabilities to our clients amid increased SKAN traffic, providing incremental installs and growth. Get in touch with one of our mobile marketing experts to set up your iOS campaign and increase user acquisition today.

All Things API

Partner API and Documentation Library

Perform^[cb]’s affiliate partners now have the ability to run their businesses from anywhere by connecting to Perform^[cb]‘s Partner API. The latest update to the Partner API alleviates the annoyance of having to manually pull reports which increases partner productivity, in turn improving conversion rates. With our new and improved Partner API, affiliates are able to:

• automate campaigns
• access available offers at any moment
• pause media buying if an offer runs out of budget
• resume media buying once an offer is allotted new budget

The updated API documentation library allows affiliates to access all API endpoints, current versions, and various response examples to easily set up their API calls. If you’re a Perform^[cb] affiliate, learn how you can reap the benefits from this recent Partner API update.  Not yet an affiliate partner? Apply now.

TikTok Conversion API

With Perform^[cb]’s TikTok Conversion API, affiliate partners can set up pixels directly in the platform’s Partner UI to track all conversions back to TikTok, making it simple for partners to quickly build improved custom audiences to increase conversions. Our TikTok Conversion API is a completely cookie-less solution that tracks 2.5x-3x more events than the standard TikTok pixel. Maximize your leads by having full visibility to otherwise hidden traffic data with our updated TikTok API.

Google and Microsoft Ads Conversion APIs

You didn’t think we stopped there on new and improved API integrations, did you? Our Google and Microsoft Ads Conversion Tracking APIs allow affiliates to seamlessly import their Perform^[cb] conversion data once every 24 hours. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked conversions in Perform^[cb]’s technology platform are being seamlessly imported into Google Ads. 

By setting up our Microsoft Ads Conversion Tracking API, all of the affiliate’s tracked conversions in Perform^[cb] can be imported into Microsoft Ads via Scheduled Uploads. This eliminates the tedious task of checking conversion data across various tracking platforms and allows our affiliates to spend their time on untapped optimization opportunities.

Check out our support pages to learn how you can easily set up your Google Scheduled Uploads and Microsoft Ads Offline Conversion Tracking APIs today. 

Custom Domains

Having a simple yet memorable domain name can make all the difference when it comes to driving quality traffic to convert, and tracking users as they move down the funnel. Perform^[cb]’s custom domains feature puts our tech ahead of the competition, as affiliates are no longer limited by having to share a domain with thousands of other affiliates across various channels. With a quick and easy setup, you can create your very own custom domain directly in your UI to strengthen trust with your audience, drive traffic safely with no roadblocks along the way, and maximize your earnings. Ready to get started creating your own custom domain? Log in now!

Google Tag Manager Templates

This year, Perform^[cb] has made direct integrations with Google Tag Manager (GTM) easier than ever. By setting up our template, our marketers who use GTM can easily connect Perform^[cb]’s conversion tracking pixels directly into their website’s code. Once set up, our marketers choose which conversions they would like to track and the rest is taken care of – just like that. This improves efficiency by providing minimal setup time, faster offer launches, and zero tracking inefficiencies. With Perform^[cb]’s GTM Tag Template, marketers are no longer limited by technical nuisances and tracking mishaps. 

Referral Program

The Perform^[cb] team is always striving to provide our marketers with the tools and support to achieve their ROI goals. With our revamped marketer referral program, our marketers can refer their friends or colleagues to work with us and earn additional commissions for an entire year. This means that marketers can earn even more once the newly-referred marketer, brand, or service begins generating revenue with Perform^[cb]. Don’t miss out on the chance to earn extra revenue – share your referral link on social media to invite your friends and earn even more when they join us!

Additionally, our partner referral program allows affiliates to refer their colleagues to join Perform^[cb] and earn additional commissions once the referred affiliate generates revenue. This is an amazing way for our partners to generate even more income – reap the benefits and refer a friend to join Perform^[cb] today!

Keeping Up The Momentum in 2023

2022 was jam-packed with innovative tech features, and we have no plans of slowing down. Don’t miss a beat by subscribing to our newsletter. If you’re ready to take advantage of these platform updates, log in to your account, or become a Perform^[cb]affiliate or marketer now!

The post 2022 Recap: Perform^[cb] Delivers Efficiency and Optimization with Countless New MarTech Features appeared first on Perform[cb].

Let’s dig into some of the most important technological capabilities and integrations marketers should be aware of when driving customer acquisition through outcome-based marketing.  

Driving Traffic You Can Trust 

Almost 70% of marketing executives state they are not confident that their current risk management practices will be enough to meet future needs. Advertising in a digital landscape means inevitably being susceptible to fraudulent traffic, which is why brands must be prepared to continuously adapt their compliance practices to an ever-changing marketplace in order to drive meaningful results. Battling the various types of ad fraud and keeping up with what’s new in the industry can feel incredibly overwhelming – that’s where having a team of compliance experts monitoring the traffic being driven to your brand can make all the difference.

With Perform^[cb], your brand gains access to an in-house compliance team dedicated to proactively protecting brands from ad fraud every day. Leave brand protection to the experts so you no longer have to worry about partner vetting or quality of traffic. Taking it one step further, our team developed an in-house anti-fraud suite, PerformSHIELD, dedicated to protecting brands from fraudulent traffic in real-time. PerformSHIELD’s rule-based compliance algorithms and automated fraud-eliminating optimizations safeguard marketers from suspicious activity before it has the chance to harm their campaign performance. Interested in adding a team of compliance experts to your advertising campaigns? Become a marketer with Perform^[cb] today. 

Utilize Integrations That Impact Traffic Quality 

Marketers running email campaigns are faced with different aspects of fraud, and their campaigns need additional compliance measures to ensure their traffic is top-notch. Companies who utilize email marketing to reach individuals in the U.S. must follow the rules set forth in the CAN-SPAM Act of 2003, which requires opt-out options for users, bans false or misleading header information, prohibits deceptive subject lines, and requires that commercial emails are identified as advertisements. Not only does CAN-SPAM detail a set of rules, it also includes potential penalties for non-compliant email marketing campaigns, including fees of up to $46,517 per violation. 

Avoiding these penalties with a typical email marketing campaign is pretty straightforward, however, when adding email traffic to a performance marketing campaign, following the guidelines can become a little more complex. Collecting opt-outs generated by every internal mailing and all affiliate partners, making sure those opt-outs are added to an overall opt-out list, and distributing an up to date opt-out list before every email campaign send can become a tedious task to manage. Luckily, Perform^[cb] marketers are already covered! Through our technology integration with Optizmo, PCB marketers’ campaigns are secure with a built-in Enterprise Class Solution for automating email suppression list management and streamlining subscribers’ Opt-Out preferences. 

Traffic Optimization With Real-Time Statistics

Monitoring campaign performance doesn’t have to be a daunting experience. With the capabilities to analyze traffic data from your offers with information updated in real-time, there is no wait time to review your results. Our platform’s real-time reporting statistics allow marketers to easily view campaign data and make optimization decisions quickly and effectively. Check out some of the reports our marketers have been loving: 

Ready To Start Driving High-Quality Traffic At Massive Scale?

Don’t wait to start optimizing your traffic and seeing real results. Harnessing outcome-based marketing technology with Perform^[cb] means driving high quality traffic with guaranteed ROI, all while maintaining brand safety and increasing optimization efficiency. Already a marketer with Perform^[cb]? Log in to your UI now and take advantage of these capabilities if you haven’t already. If you’re ready to start driving superior traffic, contact our team of customer acquisition experts today. 

The post Drive High-Quality Traffic With Outcome Based Marketing Technology appeared first on Perform[cb].

What are Google Tag Manager (GTM) Templates?

Google Tag Manager (GTM) is a tag management system that allows marketers to easily set up specific conversion tags directly on their website without the need for custom HTML. When setting up new offers with their network, marketers no longer have to make requests to their development teams to place new tracking pixels on their brand’s webpage where the conversion is taking place. Now, marketers can set up specific tags themselves using pre-populated, easy-to-use templates available in the GTM Template Community.

Essentially, marketers will select the specific GTM template they’re looking to set up, input their preferred tags to track, then add the generated pixel code directly onto their converting webpage. For marketers using GTM, it’s imperative you take advantage of templates to increase tracking efficiency and add time back in your day for what matters most – driving ROI.

Drive Automation and Tracking Efficiency with Perform^[cb]’s GTM Templates

Perform^[cb] has made direct integrations with GTM easier than ever. Marketers using GTM with Perform^[cb] can now take advantage of our template to easily connect Perform^[cb]’s conversion tracking pixels directly into their website’s code. Once marketers have added our template to their workspace, they simply specify what conversions they would like to track and the rest is taken care of. What sounds better than minimal setup time, launching offers faster, and eliminating the risk of tracking inefficiencies?

How to Set Up Perform^[cb] Tag Templates in GTM

If you’re a marketer with Perform^[cb] using GTM, adding Perform^[cb]’s management tag pixels to your website just got a whole lot simpler – all it takes are three easy steps:

• Step 1: Add Perform^[cb] Tag
  • Navigate to the Templates section in GTM, search “PerformCB Measurement Tag”, and add this template to your workspace.
• Step 2: Add Click Tracking
  • Create New Tag, under Tag Configuration, select “PerformCB Measurement Tag”. Marketers should be working directly with their account manager to ensure these tags are set up and named correctly.
• Step 3: Add Conversion Tracking
  • Create New Tag, under Tag Configuration, select “PerformCB Measurement Tag”, and select either “Main Conversion” or “Event Conversion”.

Check out our support page for in-depth instructions on how to easily set up your Perform^[cb] Templates today!

Putting the Power in Our Marketers’ Hands

Don’t waste any more of your valuable time playing “tag” with your development team to get new conversion pixel code set up each time you launch a new offer. With Perform^[cb]’s GTM Tag Template, marketers are no longer limited by technical nuisances and tracking mishaps. 

Have a question about this new feature? Make sure to reach out to your growth manager, or check out the FAQs here. Not yet a marketer with Perform^[cb]? Get in touch with our customer acquisition experts today to learn how you can begin driving guaranteed outcomes at massive scale. 

The post Implement Quick, Reliable Conversion Tracking with Perform[cb]’s Google Tag Manager Templates appeared first on Perform[cb].

Don’t let this stand in the way of your profitability – instead of using a shared domain, Perform^[cb] affiliates now have the power to set up their own personal domains directly in our proprietary platform. Learn how you can begin taking advantage of Perform^[cb]’s NEW custom domains feature.  

What are Custom Domains?

A custom domain is a unique branded URL connected to your website’s IP address. By using a custom domain rather than a shared domain, not only do you avoid the risk mentioned above, but there is also a greater likelihood that customers will recognize the custom domain associated with the product or service your website is promoting. Google’s custom domain is www.google.com, just as Perform^[cb]’s custom domain is www.performcb.com. 

Benefits of Custom Domains

Creating a custom domain means that only you will be running traffic to that domain – once the domain is claimed, it’s off the market and no other affiliates can use it. Just to name a few, the benefits of creating and using a custom domain include: 

• Quick and easy setup within the platform 
• Safeguard your traffic, domain, and conversion rate, thus increasing revenue 
• Increase the credibility and accuracy of your tracking

Learn how you can get started with Perform^[cb]’s NEW custom domains feature. 

Perform^[cb] Custom Domains

Custom domains allow Perform^[cb] affiliates to add their own purchased domain to the platform’s offers and point to our servers. Set-up in our platform is easy (despite the number of steps below), and only takes a few minutes before you can begin to reap the benefits of driving traffic to your very own custom domain. Let’s walk through the steps to get started: 

1. Go to your preferred domain registrar and web hosting company – such as GoDaddy, Namecheap, or DOMAIN, and create an account if you don’t already have one
2. Search for the domain that you would like to claim. Hint – this domain should be custom to fit your specific industry, preferred vertical, etc. 
3. Once you’ve decided on the perfect domain, finalize payment so that you can secure your new domain name
4. Open Perform^[cb]’s proprietary platform
5. Within the Partner UI, affiliates will see a new navigation tab for custom domains – click this, and then press “Add Domain”
6. Enter your new custom domain and press submit
7. Upon submitting, you will see a pop-up with the Host and four Name Servers listed – press the icon to the right of Name Servers, and select “Copy to clipboard”
8. Next, click save and your custom domain status will be set to pending until you connect the four Name Servers to your preferred domain name system (DNS) provider
9. Head back to GoDaddy, or your preferred DNS provider, and paste the four server configurations you had copied from the Partner UI into the DNS settings
10. Perform^[cb]’s platform will automatically approve the custom domain once the four server configurations have been connected to your DNS, updating your status to verified 
11. Once your new custom domain is approved and verified, you are able to use this domain for any new offer links
12. Simply search and find the offer you want to run, click create link, select link type, traffic type, and choose your new verified custom domain in the dropdown option. 
13. And you are set – go drive that revenue! 

Drive Revenue and Safeguard your Traffic

We’ve said it before and we’ll say it again – giving our affiliates the tools and capabilities to safeguard their traffic and drive massive scale is something that our tech team always has on the top of their priority list. With Perform^[cb]’s new custom domains feature, affiliates no longer need to be limited by relying on a shared domain used by thousands of others across various channels. Create your very own custom domain to strengthen trust with your audience, drive traffic safely with no roadblocks along the way, and maximize your earnings.

Ready to get started creating your very own custom domain? Log in now!

Not already a Perform^[cb] affiliate? Apply today to take advantage of our new custom domains feature and many more. 

The post Increase Revenue and Protect Your Traffic with Perform^[cb] Custom Domains appeared first on Perform[cb].

While July 2023 feels a long way off, without proper preparation, you run the risk of losing valuable consumer insights. So why delay the transition? Make your move to GA4 now to ensure you have the time and resources to accumulate your historical data before the sunset of Universal Analytics. How are you preparing for the transition? Learn how Perform^[cb] is ensuring our clients are set for success. 

What is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is Google’s solution for measurement without cookie tracking. Universal Analytics was designed in a time when desktops dominated – GA4 is suited for today’s digital world, where consumer shopping and search behavior continues to shift to mobile-first.

Take a peek at just a few of the benefits you can expect when making the switch to GA4:

• See More of the User Journey – With a stronger emphasis on users and their interactions, you get a complete view of the customer lifecycle with an event-based measurement model that allows more intelligent tracking.
• Stronger Focus on User Engagement – Analyze the full impact of your marketing across the user journey. Google has aligned reports with the customer journey, making it more intuitive to understand engagement and even use AI to predict customers’ actions.
• Keep Compliance in Mind – Google’s new approach gives you precise control over what personal user data is collected to adapt to a cookie-less future where privacy is top of mind.
• Predictive Metrics – Machine learning generates sophisticated predictive insights about user behavior and conversions, creating new audiences of users to build highly targeted campaigns.
• Cross-Platform Tracking – Get a complete view of engagement across your platforms without having to bounce back and forth. Expanded integrations with other Google products, like Google Ads, make it easy to use GA4 insights to optimize your campaigns.

Learn more about how GA4 can strengthen your marketing measurement!

How Can You Prepare?

The most valuable way to set yourself up for this transition is to communicate early on with your paid media team. While you can continue collecting new data in Universal Analytics until July 1, 2023, it is strongly advised to make the change sooner rather than later. This will give you plenty of time to revisit your acquisition strategies, make sure reporting is up to date, and tackle any tracking kinks to ensure you are a GA4 expert by the time Universal Analytics has said its goodbyes. After this date, you will be able to access your old data in Universal Analytics for at least six months, but it’s better to be ahead than rushing to garner insights from the historical data before it disappears.

While the date for the complete sunset of UA is yet to be determined, Google does plan to completely sunset Universal Analytics at some point. On this date, users will no longer be able to see their Universal Analytics reports or access their data. We know how important it is to have a data-driven strategy, which is why we strongly encourage you to take action now, export your historical reports, and work with a media team you can rely on. Don’t hesitate to reach out to Perform^[cb]’s expert internal media team today.

How is Perform^[cb] Ensuring Client Success?

So what is Perform^[cb] doing about this and how does it impact our clients? GA4 tracking runs parallel to, and does not integrate directly with, our platform, so there is no concern there. However, if a marketer does not upgrade to GA4, then on July 1, 2023, GA4 will stop showing any traffic for them, including traffic we are sending to them, which may cause some confusion or panic.

To get ahead of this, our account management team is working closely with all marketers and partners, offering support and resources to ensure they aren’t left in the dark when it comes to GA4. With the help of our expert internal media buying team, Perform^[cb] is able to provide answers to any concerns surrounding conversion tracking, user targeting, and transparent reporting. Learn more about Google’s detailed recommendations to handle the GA4 transition. This is just one example of how the Perform[cb] team holistically supports our marketers.

Ready to take your brand’s customer acquisition strategy to the next level with an expert media team that truly cares? Reach out to Perform^[cb]’s data-driven team today. 

The post Universal Analytics Sunset: What Does it Mean and How Perform^[cb] is Preparing Our Clients appeared first on Perform[cb].

Best Marketing Performance Management Solution

Perform^[cb]‘s signature end-to-end marketing platform offers patented traffic technology built on advanced AI algorithms that align partner performance with customer lifetime value. This powerful platform supplies marketers and affiliate partners alike with the data to scale their businesses more efficiently and drive ROI. Learn more about our technology platform’s capabilities and the mission of the MarTech Breakthrough Awards.

With over 2,950 nominations from over 18 different countries throughout the world, Perform^[cb] is honored to have been selected as a breakthrough winner. Perform^[cb] is in good company amongst additional 2021 winners including Nielsen, Hootsuite, Adobe, AppLovin, and HubSpot, among others. 

“Affiliate partners have to juggle multiple factors in order to ensure full coverage of their media buys, and they really need someone they can trust in order to advance their business through the application of rich data insights and consultative guidance,” said James Johnson, Managing Director at MarTech Breakthrough. “Perform^[cb] is a powerhouse of performance solutions that deliver on this need, enabling brands to acquire new customers across diverse digital channels on a pay-for-results model. Congratulations for the second year in a row on being our choice for ‘Best Marketing Performance Management Solution.’”

What’s Next?

As Perform^[cb] continues to grow, scale, and drive results, we look forward to continuing to create innovative solutions for our marketers, partners, and the outcome-based marketing industry at large. Learn more about how you can work with Perform^[cb] today.

The post Perform^[cb] Awarded MarTech Breakthrough’s 2022 Best Marketing Performance Management Solution appeared first on Perform[cb].

If you’re a Perform^[cb] affiliate, learn how our new Google and Microsoft Ads Conversion Tracking API can be the complete reporting solution to delivering event tracking efficiency and maximizing your profits. 

Getting Set Up with Google’s Scheduled Uploads

Are you tired of spending time going back and forth between tracking platforms and Google Ads just to ensure that your conversion data is populating accurately? If you’re an affiliate with Perform^[cb], then you’re in luck. With the Google Scheduled Uploads Conversion Tracking API, you can have peace of mind knowing all tracked conversions in Perform^[cb]’s technology platform are being seamlessly imported into Google Ads once every 24 hours. Once your conversion data has been uploaded, it may take up to eight hours to populate in Google. 

CLIENT SUCCESS: Within the first 30 days of using the Offline Conversion API, our internal media buying team saw an 11% increase in conversion rate on Google and a 6% increase on Bing Ads for a multitude of our top marketers.

Are you currently a Perform^[cb] affiliate ready to set up the Google Conversion API? Learn how you can get started today! 

Getting Set Up with Microsoft Ads Offline Conversions

While Google may lead the search engine pack regarding traffic market share, affiliates like yourself know not to ignore the opportunity that lies within Microsoft’s search network – AKA Bing, Yahoo, and AOL. With our Microsoft Ads Conversion Tracking API, all of the affiliate’s tracked conversions in Perform^[cb] can be imported into Microsoft Ads via Scheduled Uploads once every 24 hours. Your conversion data will then be populated in Bing in just eight hours or less. That means Perform^[cb] affiliates can now spend more time on untapped optimization opportunities rather than triple-checking their tracked conversion data across various platforms.

Check out our support page to learn how you can easily set up your Microsoft Ads Offline Conversion Tracking API today. Not currently running with Perform^[cb]? Apply to join the #1 Network and get started using the Microsoft Ads Conversion API. 

Seamlessly Import Accurate Conversion Data

Don’t let managing multiple tracking platforms and conversion data inconsistencies slow down your profitability success. By setting up our Google and Microsoft Ads Conversion Tracking APIs, affiliates will be able to seamlessly import their Perform^[cb] conversion data once every 24 hours. This new feature is one of the most recent additions to an already lengthy list of features that our in-house development team builds just for affiliates, and is often based on their direct feedback.

Read about some of our other features:

• TikTok Conversion API
• Offer Discovery Interface
• Weighted Distribution

Don’t forget to install the Perform^[cb] Partners mobile app to begin harnessing the power of these features right in the palm of your hands. 

Have a question about these new features? Make sure to reach out to your account manager, or check out the FAQs here.

The post Automated Google and Microsoft Ads Conversion Data Imports for Affiliate Reporting Success appeared first on Perform[cb].

As an affiliate, it can oftentimes be difficult to manage and optimize your traffic across the social media channel as a whole. From cookie-blocking policies to inaccurate traffic data, affiliate partners need maximum visibility into reliable metrics directly within TikTok – that’s where our tech team comes in. If you’re a Perform^[cb] affiliate, learn how our new TikTok Conversion API can be the complete solution to delivering event tracking efficiency and maximizing your profits. 

Perform^[cb] platform’s Affiliate Partner TikTok Conversion API

What’s better than a clean, reliable, and efficient way to push data back to TikTok? With Perform^[cb]’s new TikTok Conversion API, affiliate partners can now set up tracking pixels directly in the platform’s Partner UI to send traffic data back to TikTok. This makes it easier for partners to build better custom audiences faster, which in return, will help to reach a more targeted audience and increase profitability. 

Similar to our Facebook Conversion API and Google’s Scheduled Uploads features, the TikTok Conversion API tracks 2.5x-3x times more events than the standard TikTok pixel. Don’t miss out on hidden traffic data – the TikTok Conversion API is a complete cookie-less solution that maximizes the number of leads you track directly in TikTok. This means that the TikTok Conversion API is not affected by any cookie-blocking policies used by many browsers, such as Safari on iOS, macOS, and Firefox. Are you currently a Perform^[cb] affiliate and ready to set up the TikTok Conversion API? Learn how you can get started today! 

Maximum Visibility Into Reliable, Accurate Traffic Data

Affiliates deserve the best tracking technology and account support – and that’s exactly what we at Perform^[cb] aim to deliver. Don’t fall behind due to tracking inconsistencies and hidden traffic data – set up the TikTok Conversion API and be set for success. 

Have a question about this new feature? Make sure to reach out to your account manager, or check out the FAQs here. If you’re not already a Perform^[cb] affiliate partner, apply today to begin taking advantage of the TikTok Conversion API feature and more! 

The post Increase Tracking Efficiency and Profitability with Perform^[cb] TikTok Conversion API appeared first on Perform[cb].

What is the Perform[cb]’s Partner API?

Perform^[cb]’s affiliate partners have the freedom to use the platform in three different ways: through the web interface, on our affiliate mobile app, Perform^[cb] Partners, or by seamlessly integrating the API into their existing tracking platform. By connecting to the platform’s API, affiliates who utilize their own tracking technology can still access Perform^[cb] platform’s robust reporting, documentation, and optimization capabilities. 

Perform^[cb] offers two versions of our Partner API based on affiliates needs: JSON and XML. No matter which version affiliates prefer to implement, the data returned via the API is always the same. For example, many of our mobile affiliate partners tend to refresh our API every few minutes to see new offers as soon as they’re available. When an affiliate sees an offer they’d like to run, their preferred tracking platform will automatically start buying traffic for that offer. Additionally, once a partner’s tracking platform is notified that an offer has been paused or reached its budget cap for the day, it will automatically stop buying traffic for that offer. New to Perform^[cb] Network? Watch this video to get a behind the scenes look at how our Partner API can create a more efficient workflow for you. 

Automation, Efficiency, Conversions, Oh My!

APIs hold the power to automate a considerable amount of the reporting processes that would otherwise take affiliates hours. With Perform^[cb]’s Partner API, affiliates have the ability to:

• Automate their campaign setups, pauses, and change rates
• Receive a list of available offers at any moment
• Turn off media buying if an offer runs out of daily or weekly budget
• Automatically resume media buying once an offers is allotted new budget

Did you know that Perform^[cb] affiliate partners that utilize the Perform^[cb] platform API are 5 times as productive as partners that do not? Don’t leave profit on the table due to manual, tedious tasks that could otherwise be automated. 

Continuous Innovation Sets Affiliates Up For Success

Perform^[cb] affiliates – have you taken advantage of the latest Perform^[cb] API release? The latest update to the Partner API allows partners to automatically pull impressions and click tracking links into affiliates’ preferred tracking platform. This means that affiliates no longer have to wait on impression links to be sent over or spend time pulling them manually from our platform. With the ability to seamlessly conduct impression tracking, partners are able to improve their offer conversion rates.

With the platform’s new documentation capabilities, affiliates can click through here to view an in-depth list of API calls and how to integrate them. This documentation feature was built with usability and efficiency in mind, now giving partners the ability to easily find which API they need, and how to get started integrating the specific API. This API documentation library allows affiliates to access all API endpoints, current versions, and various response examples to easily set up their API calls.

If you’re a Perform^[cb] affiliate, learn how you can reap the benefits from this recent Partner API update. 

What’s Next?

Ensuring our affiliate partners have access to top-notch technology is a primary objective for Perform^[cb]’s devoted Technology team. By increasing automation and efficiencies within the affiliates’ workflow, expansive ROI is just around the corner. Want to take advantage of our platform’s Partner API? Log in to your account, or apply to be a Perform^[cb] affiliate now!

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