Affiliate Summit West Key Takeaways

Pay Per Call and Lead Gen Gaining Traction

Pay per call (PPC) advertising continues to be a hot topic of discussion and the major traffic source for social and display. One of our Partner Account Executives, Dane Armstrong, noted that “the interest of pay per call offers is significantly increasing, as many existing and prospective partners were looking for more pay per call offers.” Additionally, Tyler Morrow, Vice President of Sales, found that “clients in the insurance and home services verticals were all about call traffic.” Perform^[cb], named one of the Best Pay Per Call Networks Worldwide by mThink’s Performance & Revenue Blue Book survey, has been leading the PPC charge, delivering countless quality callers with high intent to our marketers’ campaigns. 

Learn how a leading auto insurance marketer saw a 43% increase in conversions and 32,418 new calls with a 13-minute average call duration quarter-over-quarter with Perform^[cb].

The interest in lead generation continues to scale in the insurance vertical. Our team members observed that home services is growing into an emerging market within lead generation, specifically for Facebook traffic. Perform^[cb]’s hyper-targeted lead tier system allows us to provide high-quality leads for our marketers.

Learn how we helped a popular home improvement marketer see a 1,917% increase in leads!

Removing Complexities Around Card Linking Offers and Paid Media

Card-linking offers are growing in popularity, as more marketers than ever are looking into opportunities with these conversion partners. Perform^[cb] Outcome Engine and Agency teams strategize with various card-linking partners to drive new transaction growth for our marketers across all top verticals.

Learn how testing with a leading card-linking partner, Figg, pushed Vitauthority to achieve a 256% increase in new customer revenue through the affiliate channel year-over-year.

Paid media is a tried-and-true way for brands to drive traffic to their website within the affiliate channel. The attraction toward paid media and how it can be worked into marketing budgets without complexities continues to expand. This growing interest comes as no surprise, as the average paid search campaign generates a 200% ROI. Top performing examples of paid media include placements throughout product listicles, gift guides, and publisher reviews. 

Learn how a popular sunglasses brand saw a 210% increase in revenue in just one month after Perform^[cb]’s agency team secured paid media placements with top-performing content publishers.

B2B Marketers Have Entered the Affiliate Chat

While historically viewed as a B2C channel, there is an influx of B2B brands looking to enter the affiliate channel. Executive Vice President and Managing Director of Agency, Craig McGlynn, found that “the influencer category is continuing to take share in the affiliate monetization model.” With this, it’s no surprise that content commerce is also taking over the space in 2023. Backing your affiliate program with a full-funnel strategy with publishers who can reach all points of the consumer journey is crucial to “entering the chat” and owning the conversation in your market. As B2B is one of the fastest-growing segments in affiliate marketing, learn about the tactics necessary for B2B brands to see success within the channel. If you’re ready to put these tactics into action, reach out to our team of outcome-based marketing experts now. 

Deepening Industry Relationships is a Win-Win

The importance of creating and maintaining industry relationships was more apparent this year than ever before. Our Executive Vice President of Partners, Brian Taylor, noted that “from a company perspective, it was nice to have some C-level team members from Perform^[cb] who were able to speak directly with other industry leaders.” He continued that he believes “this really helped boost the overall Engine relationship with some of our top long-term Clients.” As an industry that is built on partnerships, this offered opportunities for us s to get to know our marketers and partners on a personal level and further share how we can make their customer acquisition goals a reality. 

Finally, our team noted that across the board Affiliate Summit West is a great event for deepening partner relationships across various channels. Many of our team members found that it was “well-attended with high energy after the Covid years, and that many large content, review, and editorial sites sent huge teams to the show.” We can’t wait to attend ASE in the Big Apple in July and we’ll see you there.  But no need to wait until then – if you’re a marketer who wants to connect with one of our affiliate experts, just hit us up here. Partners can apply to join here or check out our agency programs here! 

Putting Our Insights Into Action

Our team has already begun applying these takeaways to create continued success for our marketers and partners. Do these highlights align with your goals for 2023? Reach out to our team of outcome-based marketing experts to learn how we can use these insights to scale your customer acquisition strategy today.

The post Perform^[cb]’s Top Highlights from Affiliate Summit West (ASW) 2023 appeared first on Perform[cb].

Employee Summer Spotlight: Louise Allison

Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform^[cb]’s Digital Marketing Specialists, Louise Allison. Get to know Louise and learn fun facts about her, like her family’s hot dog eating contest tradition – and don’t be alarmed by the fighter jets that make an appearance! 

Access the full video here!

Our fully-remote team absolutely loved getting to know Louise on a fun, personal level. Huge shoutout to Louise for sharing a bit more of herself with us and being such a valuable part of our team! Stay on the lookout each week for new teammate interviews throughout the rest of the summer.

Join our Team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join the Perform^[cb] team!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Louise Allison appeared first on Perform[cb].

Employee Summer Spotlight: Mike Sametz

Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform^[cb]’s Senior Partner Executives, Mike Sametz. Get to know Mike and learn fun facts about him, like his movie memorabilia collection that lands him in the top 25 collectors in the world!

Access the full video here!

Our fully-remote team absolutely loved getting to know Mike on a fun, personal level. Huge thanks to Mike for sharing his hobbies and interests with us and being such an invaluable member of our Agency team! Stay on the lookout for new teammate interviews through the remainder of the summer.

Join our Team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join the Perform^[cb] team!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Mike Sametz appeared first on Perform[cb].

Employee Summer Spotlight: Haley Malloy

Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform^[cb]’s Agency Account Executives, Haley Malloy. Check out Haley’s interview below to learn the inside scoop about her, such as the fashion trend she hates and her advice on where parents should avoid taking their kids for swim lessons!

Access the full video here!

Our fully-remote team loved learning more about Haley’s cheerful personality. Huge thanks to Haley for always bringing a positive vibe and being an exceptional member of our Agency team. Stay on the lookout each week this summer for new teammate interviews.

Join our team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. How do you think bigger? Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Haley Malloy appeared first on Perform[cb].

Employee Summer Spotlight: Thomas Barber

Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform^[cb]’s Sales Directors, Thomas Barber. Get to know Thomas and learn fun facts such as his interest in guitars and his crazy experience in Morocco!

Access the full video here!

As a fully remote team, we absolutely love getting to know each other on a deeper level. Huge shoutout to Thomas for sharing more about himself and being an incomparable part of our Network Sales team! Stay on the lookout each week for new teammate interviews throughout the rest of the summer.

Join our team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. How do you think bigger? Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Thomas Barber appeared first on Perform[cb].

When did you join Perform^[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry?

I started at Perform^[cb] in September of 2020 as a Program Coordinator. My cousin worked on the network side at the time and I had been looking to change career paths from customer service to marketing. I wanted to start from the ground up which is why the Program Coordinator role interested me! Prior to working at Perform^[cb], I had no agency or affiliate experience.

How has Perform^[cb] helped nurture your career development thus far?

Starting as a Program Coordinator allowed me to learn affiliate marketing from all sides of the business. I not only gained affiliate marketing industry knowledge, but also experience working at an agency, which was unlike anywhere I had worked previously. I quickly realized in that role that affiliate marketing truly interested me and I wanted to help the agency grow and become the best it can be. What has helped nurture my career development thus far is the experience. Working with the team,

Who has been the most influential person within the organization for you?

I think I have learned something from just about every single person at the agency! I would have to say that Angie Stockman has been the most influential person for me. She has helped me get to where I am today and I have learned SO much from Angie’s experience in the industry.

What do you enjoy most about Perform^[cb]’s company culture?

I enjoy how supportive and collaborative the team is. We are all in this together, so when we are faced with challenges or obstacles we know we are not alone and have support to get through anything!

What is your favorite part of your new role?

My favorite part of my new role is how I am able to work with so many people across different teams at Perform^[cb]!

If you could give your teenage or childhood self a piece of advice, what would it be? Why?

Keep challenging yourself and doing things that are outside of your comfort zone.

Can you share a fun fact about yourself?

I think everyone at Perform^[cb] knows by now, I have eaten 27 pancakes in one sitting, which is always my go-to fun fact. Other than that, I went skydiving when I was 13 in New Zealand!

Join our Team!

We strive to foster a culture that inspires our employees to connect, work hard, and think bigger. Interested in joining a team of like-minded individuals in a supportive and exciting work community? Check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Employee Spotlight: Meet Director of Operations, Quin Talaric appeared first on Perform[cb].

When did you join Perform^[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry?

I joined the Perform^[cb] team in June of 2022, having previously worked with different affiliate agencies in the space. Additionally, I’ve spent the past five years gaining experience across the MarTech industry as a whole.

How has Perform^[cb] helped nurture your career development thus far?

The organization has been incredibly helpful in gaining a deeper understanding of the affiliate space, what factors matter most to marketers, and the full life cycle of an affiliate program. It’s basically been an MBA in affiliate marketing!

Who has been the most influential person within the organization for you?

Craig McGlynn, Mandi Pinar, and Angie Stockman have all been influential to help me learn the mission of Perform^[cb], what we do, and how we approach affiliate marketing strategy for our clients. They’ve helped me learn the lay of the land and have taught me how to get better each day.

What do you enjoy most about Perform^[cb]’s company culture?

Perform^[cb] is stocked full of individuals from different backgrounds who can truly be themselves and openly communicate together to win for our clients!

What is your favorite part of your new role?

Working with a dynamic team that is hungry, scrappy, and ready to grow and learn!

If you could give your teenage or childhood self a piece of advice, what would it be? Why?

Lean into the data and plan for the long term. We only have one life and mistakes can be made, but what we learn from those mistakes is the key to being a better person tomorrow.

Can you share a fun fact about yourself?

I have built, led, and pitched with teams from almost every continent across the world!

Join our Team!

We strive to foster a culture that inspires our employees to connect, work hard, and think bigger. Interested in joining a team of like-minded individuals in a supportive and exciting work community? Check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Employee Spotlight: Meet Director of Sales, Anthony Conrad appeared first on Perform[cb].

Employee Summer Spotlight: Brittany Lamont

Each week, a new employee is interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn about one of Perform^[cb]’s innovative Product Owners, Brittany Lamont. Watch Brittany’s interview below to learn amusing facts about her, such as her go-to karaoke song and how she rocks her incredible dance moves!

Access the full video here!

As a fully remote team, we absolutely love getting to know each other on a deeper level. Huge thanks to Brittany for sharing a bit more of herself with us and being such a valuable part of our team! Stay on the lookout each week this summer for new teammate interviews.

Join our team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. How do you think bigger? Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Brittany Lamont appeared first on Perform[cb].

When did you join Perform^[cb]? Were there any key factors that influenced your decision to join our team? Did you have prior experience working with an affiliate agency, or was this your first step into the industry?

I joined Perform^[cb] in May of 2022. I was excited about having the ability to cultivate, mentor, and motivate an incredible team of like-minded hungry affiliate marketers!

How has Perform^[cb] helped nurture your career development thus far?

Perform^[cb] has given me the opportunity to expand my knowledge of how to be a great leader by example. One of the deciding factors of PCB for me was the involvement and the care of our C-Level executives.

Who has been the most influential person within the organization for you?

This is a toss-up between two people: Angie Stockman, for obvious reasons (she’s been a mentor of mine for years before I joined PCB), and Matt Lord, who has quickly become an influential mentor for me. I really appreciate working off ideas with him to help better the advancements of Perform^[cb] as a whole.

What do you enjoy most about Perform^[cb]’s company culture?

Perform^[cb] makes up a culture of collaborators all brainstorming and strategizing together for the betterment of our clients and ultimately, our agency team!

What is your favorite part of your new role?

Being able to act as a mentor for my team! 

 If you could give your teenage or childhood self a piece of advice, what would it be? Why?

Short and sweet – stay focused, trust your gut, and follow your dreams!

Can you share a fun fact about yourself?

I’m obsessed with everything pineapples. I collect figurines, home decor, clothing, you name it. It’s a weird obsession – LOL. Also, I love the movie Princess Bride way more than I should!

Join our Team!

We strive to foster a culture that inspires our employees to connect, work hard, and think bigger. Interested in joining a team of like-minded individuals in a supportive and exciting work community? Check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Employee Spotlight: Meet Director of Accounts, Mandi Pinar appeared first on Perform[cb].

Employee Summer Spotlight: Jason Atkinson

Each week, a new employee will be interviewed by our Vibe Manager, Ryan Hill, and asked a series of unique “get to know you” questions about themselves. This week, learn more about one of Perform^[cb]’s Sales Directors, Jason Atkinson! Check out Jason’s interview below to learn interesting facts about him, such as his favorite cocktail and vacation destination. Watch until the end for an inspirational speech about the journey of life that you definitely don’t want to miss!

Access the full video here!

Our fully-remote team enjoyed getting to learn more about Jason on a light-hearted, fun level. Jason stands out as an incredible leader for our Network team and is an indispensable presence in our PCB community! Be on the lookout each week this summer for a new teammate interview.

Join our team!

At Perform^[cb], we strive to foster a culture of connectedness, growth, and passion. How do you think bigger? Whether you’re looking for an industry change or ready to take to your skills to the next level, check out our current openings and join us if you think Perform^[cb] would be a good fit for you!

The post Perform^[cb] Employee Summer Spotlight: Get to Know Jason Atkinson appeared first on Perform[cb].