![Perform[cb] Logo](svg/logored.svg){kind=small}
Outcomes
532% Increase in installs
50,000+ Installs throughout
the Super Bowl weekend
Objective: Increase New User Installs & Customer Acquisition
Prior to working with Perform[cb], Spotify’s partner portfolio was fragmented and had become stagnant. The brand was looking for a partner to deliver a quick media buy initiative in tandem with scheduled Super Bowl advertising as an immediate objective, and longer-term was looking to diversify its acquisition strategy in order to increase new user installs and drive incremental volume over time.
Approach:
Perform[cb] addressed the urgent issue at hand which was to maximize the opportunity that the Super Bowl presents to a brand such as Spotify. The team scheduled large media buys with top-tier partners to deliver a significant traffic burst in sync with the Super Bowl weekend, as well as the days following. Then they started working on building the optimal partner portfolio for the brand.
Results:
During the Super Bowl weekend, Spotify saw a large influx of high-quality new user acquisitions to the “tune” of a 532% increase in app installs. In the days following the Super Bowl, the team identified the right mix of partners for the brand Perform[cb] and continuously delivered daily lead growth over the subsequent months.