Affiliate Marketing Industry News

The latest Perform[cb] news, stories, and press releases.

4 Key Benefits of Implementing View-Through Attribution in Your Marketing Strategy Perform[cb] logo
In an era where users are constantly exposed to various advertising messages, channels, creatives, and more, view-through attribution (VTA) provides marketers with an accurate understanding of the full customer journey and the direct impact of impressions on future engagement. Learn the four key benefits of implementing VTA into your marketing efforts!
Connect Partner Spotlight: Perform[cb] Perform[cb] logo
Perform[cb] takes the spotlight as TUNE's June Connect Partner. Read the article to find out how we can help your brand grow today and into the future!
This Marketing Agency Gets Paid Only For Results: Meet Perform[cb] Perform[cb] logo
Perform[cb] COO, Brad Dobbins, sat down with Website Planet to explain how our unique approach, payment model, and cutting-edge technology help our marketers remain ahead in the industry. Check out the article to learn more!
Combining Omnichannel and Outcome-Based Marketing for Maximum Impact Perform[cb] logo
CEO, Erin Cigich's latest LinkedIn article takes a deeper dive into an omnichannel approach, and how outcome-based marketing (OBM) fits into this strategy. Learn more here!
How To Scale User Acquisition: New Podcast Perform[cb] logo
Perform[cb]'s CSO, Matthew Lord, and EVP of Marketers, Lee Aho joined Business of Apps for a webinar discussing effective strategies to scale user acquisition in 2023. Now listen as a podcast!
Inside the Push to Make Everyone Friends at Work Perform[cb] logo
At Perform[cb], creating an authentic culture in a remote workplace is a top priority. Check out our feature in Wall Street Journal’s recent article on the movement to make workplaces more fun!
How to Overcome 2023 User Acquisition Roadblocks Perform[cb] logo
In this highly competitive world of mobile apps, success largely depends on having an engaged user base. Learn the best strategies to overcome user acquisition hurdles in 2023 and take your app to new heights!
Perform[cb] x Rakuten Advertising Drive Growth for LOJEL Perform[cb] logo
Perform[cb] and Rakuten Advertising built out a net-new affiliate strategy to boost brand awareness and drive revenue for LOJEL. Learn more!