Acorns Increases App Installs by 52x in 4 Months With New User Acquisition Strategy

Outcomes

52x Growth in 4 months

12x Increase in partner diversity

Objective

Acorns was looking to increase install volume while maintaining a 20% registration rate for new installs.

Approach

The Perform^[cb] Network partnered with the Perform[cb] Agency to secure an initial $5,000 test budget with the goal of reaching or showing progress toward the 20% registration goal. The Perform^[cb] Network prioritized iOS installs over Android given the demographic of iOS users aligned more closely with Acorn’s target audience. The team took a conservative approach at launch to ensure partners were achieving the 20% registration rate prior to scaling.

Results

Perform^[cb] Network scaled the campaign from 1,113 installs to 57,846 installs over a four-month period. While massively increasing growth, the Perform^[cb] Network maintained the client’s KPIs. Over the course of teh camaign, Acorns’ partner diversity also increased to include 47 new partners within 6 months.